| | | Candidate,
When I started my business, I just assumed I needed to have a beautiful website, a huge email list, and tons of followers.
Boy, was I wrong. An emotion I rarely feel.
Today I'll show you how you can grow an online business with a tiny email list -- or even without a website at all.
See, one of the biggest myths is that "bigger is better." This is why you see marketers giving you tips about how to "grow your Twitter followers" or "get more Facebook likes."
THE MYTH: You need a huge email list or perfect website to have a successful online business.
THE TRUTH: You don't need a big list. In many cases, a simple website actually outperforms a fancy one! And best of all, a small list with the right people will always outperform a bigger list with other people.
Look at this sales experiment I ran behind the scenes: | | | | | | More sales from a small list of hyper-engaged users than from a much, much larger group. | | | | | | This chart shows how a small group of engaged users will absolutely crush a larger group of less-engaged people. I made more sales from a group of 10,000 than from a massively larger group of 178,000.
It doesn't matter if you have an email list of 100 or 200,000 -- BIGGER IS NOT ALWAYS BETTER! (Is me typing that in caps revealing a latent insecurity?)
This is great news!
You don't have to have a huge email list or wait until you have 100,000 followers. You can actually start NOW, and once you find the right people, you can build a successful online business with fewer people than you'd ever thought.
After all, who wants to write and write blog post after blog post for months on end...only to find that you're getting anemic traffic, no subscribers, and no sales?
I know what it feels like to have NOBODY pay attention to you. Remember back when I was trying to help my friends at Stanford with their personal finances? I actually tried to teach an informal, 1-hour class. I would hear friends complaining about money and offer to help. They said, "Sure, that sounds awesome" -- and then they would NEVER SHOW UP!
For a year and a half, it was utterly draining to know I could help people...but nobody seemed to care. | | | | | | How I felt for a year and a half. | | | | | | Instead of giving up, I realized I was taking the wrong approach. It was MY fault, not theirs.
The truth is, you can't force people to care, not even if you use the perfect words. So I created a website and decided to find the right people. And when I did...everything changed.
NEW APPROACH: "I'd rather have 100 people who care instead of 1,000 people who don't." This pattern holds true over and over.
For example, when I first launched Earn1K, a product that helps people earn money freelancing, I had about 50,000 people on my email list.
Here's the shocking part was this: I generated 80% of my revenue from a small subset of just 2,000 people.
This blew my mind.
It meant that the assumptions MOST people were making were just plain wrong.
It means you don't need to chase random followers, fans, and subscribers. You can save HOURS every week by just not playing that game, and instead focusing on a small group of people who ACTUALLY care about what you're teaching!
Hallelujah!
Grow your online business using this psychological reframe
Say it with me: "I'm not trying to appeal to everyone...just the right people."
I say this over and over everywhere. In my emails. My YouTube videos. My courses.
You DON'T NEED all the riff-raff!
In fact, if you focus on JUST the small group of people who care, you can save time (by not worrying about people who will just complain and waste your time) AND you can lovingly spend MORE time with the people who matter.
This is why I can actually respond to your emails. And why I can afford to host open bar events all over the country for my readers. Nothing to sell. Nothing to promote. Just a good time to get readers together, get them wasted, and pray they hook up with each other (which they sometimes do, god I love it).
The good news for you? You don't need a million visitors to your website, 500,000 Facebook followers, or even 25,000 email subscribers.
When you have the right people, SMALL IS GOOD! Small can be highly profitable if you properly "qualify" the people -- something I teach in Zero to Launch -- my course on starting an online business.
Now, 2 examples to show you exactly how this works.
| | | | | | | | After you check out their stories, reply to this email and tell me what you notice. By the way, if you don't have a website or email list at all, I cover all of that in Zero to Launch, which I'll be opening up next week. It includes 21 advanced list-building tactics we tested, and 3 strategies that helped us quadruple our email list. Stay tuned, | | | | | | | | 
-Ramit | | | | | | |
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