Watch me write an email — from scratch

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Candidate,

If you're like me, you've signed up for a bunch of email subscriptions over the years.

Eventually, most of them blend together, with pitch after formulaic pitch, until I take a deep breath, 2 shots of tequila, lock my window (so I don't throw my laptop out), then go on a hoarder-style decluttering spree, unsubscribing from all of them.

But somehow...there's always one or two newsletters that I keep. The ones that are entertaining, fun, and interesting. I actually look forward to reading them every day.

I've always tried to be that to you — and now I want to teach you how to write like that.

In fact, today I'll show you. If you've been reading my material, you know how different IWT is from any other newsletter out there. Other people insist on writing short, punchy emails. Mine are pages long (and people read them). Or sometimes, oddly, they're just 5 lines. Why?

Am I just throwing things against the wall and hoping they stick? Is there a method to the madness?

As much as I'd like to sit here and tell you what a genius I am and that you'd never be able to comprehend my brilliance, the truth is, every email I write goes through a very predictable, repeatable process. From the idea, to the outline, the writing and editing, it's all very simple.

But don't let the simplicity fool you. I've gotten hundreds of messages from readers over the years who tell me they can't wait to get my emails.

You can learn to write entertaining, interesting, and compelling emails too. Today, I want to share with you my personal process. In this "over-the-shoulder" tutorial, I'll show you exactly how I go from a blank page to a finished email ready to send to 800,000+ readers.

I even show you what I do when I get stuck. Don't waste years learning from trial and error when you can take advantage of the mistakes I've already made.

Ready to get started? Just click the video below.

If you're interested in writing copy, we have an amazing course that will show you how to short cut the process in even more detail: Call to Action.

You'll get access to ALL the systems, templates, and formulas we use at IWT to write copy that gets attention, keeps readers engaged, and converts them into HAPPY paying customers. Click here to check it out — the course closes Friday.

PS. The better your copy, the more readers you'll attract, the more sales you'll make. If you want never-before-seen insights into the systems, mindsets, and techniques I use to write copy, then you don't want to miss this.