The secret course that's not for sale

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Hey Candidate, quick story for you today...

Back in December 2016, the Leadership Team at IWT met in NYC for a few days to put the finishing touches on our plans for 2017. Thanks to all the pre-work we'd done, we were on pace to finish early.

We could have called it a day and grabbed some drinks.

Instead, we hired a film crew and my Sr. Editorial Director and I recorded a 2.5-hour crash course all about how we launch products at IWT.

We covered:

Which tactics drive serious revenue — and which don't
How to design funnels that sell & entertain
The psychology behind creating and running launches
Our playbook for making funnels pop (all those subtle things that most people have never heard of but we obsess over)
How to structure a sales week
Mistakes we've made — and what we've learned from them
Hunches we had about how to optimize our launches further (we've since tested and refined most of these hunches)
Advice on how to master launches

We moved fast and packed in as much insight as possible.

This crash course is not for sale. I only share it with members of the IWT team. But as soon as we finished recording that secret course, we knew we were sitting on something BIG.

For the next two years, we developed, expanded, tested, polished, and perfected every item covered in that crash course — and added much more.

We tore down and rebuilt our launch strategy multiple times.

We cut the length of time required to build a successful launch in half.

We uncovered and systematized launch amplifiers that can add 53% additional revenue to every launch.

We tested the process with numerous students with different products in different industries. (It worked, and we took the lessons from that and kept tightening the material.)

Then we created step-by-step instructions for everything — as well as templates, worksheets, sample funnels, teardowns, case studies, and examples, examples, and more examples.

All of that — our whole Breakthrough Launch system — is available TOMORROW.

Be sure to check your inbox tomorrow morning. I'll send you a link to a page with the full information.

It's crazy how much we packed into this course.

Talk to you tomorrow,