Sneak peek at Breakthrough Launch

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Hi Candidate,

Got a surprise for you today.

I want to give you a juicy excerpt from Breakthrough Launch — our course that shows you how to build a 7-figure launch machine.

Two excerpts, actually.

1. The transformative power of a Breakthrough Launch. This is the first video in Breakthrough Launch. In it, I start things off by walking you through one of our most successful launches ever. When you finish the course, you'll know how to run a launch like this, too.

But more importantly, we'll show you how to do it in a way that's meaningful, sustainable, and authentic to you.

There are a lot of misconceptions about launches out there. People think they're scammy, they burn you out, they burn your list out. They don't work anymore. Have you heard that? "Launches don't work anymore." We don't believe in any of that.

Watch this video for some of the key beliefs that drive our launch machine:

The transformative power of a

Breakthrough Launch

Watch the video here

* * *

2. Live funnel teardown. One of my favorite things about Breakthrough Launch is that the course isn't just a bunch of dry theory. We packed the course full of complete, real-world funnels — along with our detailed notes on each. (Full list of funnels and teardowns here.)

You can see why real launches hit or miss.

In this second excerpt from the course, I met the owner of an online business that helps software engineers interview for better jobs. He was having a problem motivating his readers to buy NOW. I brought him into the studio, took a look at his funnel, and workshopped it live on video.

Watch the 30-min teardown here:

Teardown: Watch me help Sam add urgency

to an "always open" funnel

Watch the video here

(BTW, you can see how Sam has steadily been improving his launches each time in this case study about his success on GrowthLab.)

Sam's launch revenue keeps jumping

* * *

These videos are just two of over 25 in the course. You can see the full list of all the videos — plus all the bonus guides, checklists, worksheets, templates, and more — all on the Breakthrough Launch product page.

You will not find this material anywhere else — only in Breakthrough Launch.

As a reminder, the course closes on Friday at 11:59pm Pacific.

Learn more about Breakthrough Launch

Hope to see you inside!

P.S. I know one of the most difficult parts of creating a successful launch is knowing what to write. And once you start writing … how do you know if what you've got is any good?

Breakthrough Launch is built to resolve both of these concerns. When you join, you'll get our full training on:

All three of our plug-and-play launch templates
The 8 email archetypes that make up all of our funnels (with examples)
How to quickly & confidently outline your funnels
Tactics and benchmarks for knowing if your funnel is good — and how to fix it if it's not there yet

You don't need to wonder or worry. Just follow our Breakthrough Launch system.