Closing tonight — our launch course

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Hi,

As you may know, Breakthrough Launch — our course that shows you how to build a simple, profitable, and scalable launch machine inside your business — closes TONIGHT at 11:59pm Pacific.

This is it, Candidate.

This is the exact launch strategy that I use in my business.

It's also the machine behind results like this:

That's $14,954 … on a Monday … while I was on a 6-week vacation.

(BTW, I explain how this ^^ happened in the email below.)

If you're just starting out, you can use Breakthrough Launch for easy 4- and 5-figure launches.

If you're already established and you're ready to grow, you can use Breakthrough Launch for 6- and 7-figure launches. (I've shared many examples of how we've done exactly that here.)

Normally, people end their launches with a high-pressure, heavy-handed sales pitch. It's called a hard sell. They beat you over the head with 87 reasons why you absolutely must buy. They stack on 45 "surprise" bonuses. And worst of all, it's all sales — there's no interesting or valuable material in the email at all.

I hate hard sells.

Like you, I don't want to read them or write them.

One of my favorite parts about the Breakthrough Launch system is that it works without all of those sleazy, over-the-top tactics.

Instead of writing all the reasons why you need to join ("OR YOU'LL DIE"), I can focus on providing value to everyone on my list.

That's why, today, I want to share with you a few of the biggest mistakes that business owners make with their product launches.

If these resonate with you, I hope you'll read on. (And yes, Breakthrough Launch includes much more detail about each of these mistakes — and how to fix them.)

As you read, please ask yourself two questions:

"How might I be doing this in my business?"
"How much would avoiding this mistake save me?"

Mistake #1:
Not launching at all

When I first started, I was terrified of burning out my list by launching too hard. As a result, I would wait up to a year between launches. It might sound impressive to earn 90% of your annual revenue in a couple weeks, but it's super risky. What if that launch comes up short?

I see other business owners making this same mistake. After their first bad launch, they try to build cold traffic funnels or e-commerce sales. Or they slap a "P.S. Please buy my product" line at the end of every email and hope it's enough to grow their business.

(Sorry, it's not.)

The big mistake here is that you're missing out on a MAJOR revenue driver — launches. No other strategy can easily and reliably drive as much revenue as a launch.

Look at the graph below. It charts the incremental revenue growth at IWT over the past couple of years. What do you notice?

Look closely at the last two years of incremental revenue growth at IWT and you find successful product launches

The slow, steady rise in the graph above is the day-to-day business at work — a handful of sales here and there.

And those periodic jumps up? Those are launches. Each is a massive infusion of cash into the business.

When you add those launch windfalls up, it represents the bulk of our revenues:

⅔ of our revenue comes from launches

Launches are BIG business breakthroughs that can completely change your business — and your life.

You can still test other strategies in your business if you like, but not launching at all is a huge mistake. There is no better way to drive serious revenue than launching.

Mistake #2:
"My launch needs to be perfect"

Perfectionists hate launches because launches are complicated. (That's one reason following a proven launch template is so helpful — it simplifies your life and boosts your results.)

Because launches are complicated, it's near impossible to ship a perfect one. Maybe your second subject line didn't grab people. Maybe your fourth email only drew crickets. Maybe you're not convinced the copy in your big close is good enough.

These kinds of worries made my skin crawl. I would work long days, nights, and weekends — burning myself out to make each tiny piece perfect.

This continued until one day, exhausted, I sent an email that I knew wasn't perfect. It was packed with valuable information and useful insights, but some of the sentences were still clunky. But I was too tired to fix it, so I sent it anyway.

Much to my surprise, the email was a hit. Nobody cared about, or even noticed, the minor details I was obsessing over.

I learned a powerful lesson that day — your launch doesn't need to be perfect. If you're following the Breakthrough Launch system and you're delivering value, it's OK to make a mistake. Your funnel will still deliver.

What a relief!

Mistake #3:
Shiny Tactic Syndrome

Shiny Tactic Syndrome is the belief that adding complicated technology and tactics to your launches will turn them into hits.

FB ads! Segmentation! Automation! Webinars! Tripwires! Fast-action bonuses!

You bolt all of these onto your launches … which still don't sell … and you don't know why. And now you're burned out by managing this big huge unwieldy robot.

STOP!

Write your sales funnels in such a way that they interest EVERYONE rather than trying to segment 10 times.

Focus on the Launch Amplifiers that actually work and ignore the rest.

Mistake #4:
Thinking you can trick someone into buying

A couple hard truths…

No one is going to randomly trip and fall and swipe their credit card.
You're never going to trick someone into buying your course.

As I like to say: Businesses don't grow by accident.

And while you can start a business with sheer hustle — you can't sustain or grow it on hustle alone.

You need a reliable and easy-to-use machine for convincing your followers to buy your products. Do you have a launch machine like that?

Mistake #5:
Not being yourself

When it comes time to sell, most people just write worthless content. They have no idea how to take their readers through a psychological journey. Or how to persuade and provide value.

In the online business space, there are SO MANY cookie-cutter launches out there. If you've been around for a while, you know exactly what I'm talking about: Same format, same loud, screaming copy with bait-and-switch headlines.

Many business owners see these generic emails and think that's just how it's done, so they copy that. Now they're spamming and they have no sales.

THINK ABOUT THE VERY EMAIL YOU'RE READING! It's totally different than what you've read elsewhere. It's calm, it's measured, and it's teaching you something as you read these very words.

There is another way.

You can be authentic and provide value and make serious sales. That is what Breakthrough Launch gives you.

One thing I love about Breakthrough Launch is that it can be adapted to any business, any product, any voice — and still be effective and fresh. You can use the Breakthrough Launch system and still be unique.

Mistake #6:
Assuming your launch is one-and-done

My absolute favorite part of running a Breakthrough Launch isn't pulling in 6-figures or 7-figures in just a few days.

The best part is knowing that I now have a proven, money-making ASSET.

Every successful launch can be used again. (I show exactly how to do this in the course.)

In fact, the money you earn during the first launch is only a fraction of the total money you can earn from one single, well-done funnel.

Here's just one example. This is my wife and I on our 6-week honeymoon:

And here's my revenue from just one day while we were gone:

That's $14,954 … on a single Monday … while I was on vacation … all because I've built a SYSTEM for creating great launches and getting the most value out of them.

Simple launches.

Valuable funnels.

Launch amplifiers.

And none of the complicated, exhausting, or spammy tactics that just don't work.

You can do the same.

Are you ready to win?

At a certain point, you have to stop reading and start DOING.

You have to decide to bet on yourself. Other Top Performers, like CEOs and professional athletes, get trainers and coaches because they know the power of investing in themselves. You can do the same.

Everything you need to build your own 7-figure launch machine is packed into our Breakthrough Launch course. This is the ONLY course that teaches you this.

You don't need more information to decide. It's all in front of you.

You can choose to win.

But the doors are closing tonight…

Last chance — Breakthrough Launch

closes TONIGHT

Join Breakthrough Launch now

If you're ready to start earning more money with your business, you should check this out.

It's completely risk-free with my 100% money-back guarantee. Join now and you'll get instant access to the entire program and have 60 days to review everything before deciding if Breakthrough Launch is right for you.

The material in this program has been proven over 15+ years and 100+ launches. When you join, you will get the exact strategies, tactics, checklists, benchmarks, and hard-won insights — EVERYTHING we use to create our launches.

1 year from now, you could look back at this as one of the most significant decisions you've ever made … or it might just be another ho-hum day.

Join Breakthrough Launch before 11:59pm Pacific tonight.

I look forward to seeing you in the course.

P.S. Doors close TONIGHT at 11:59pm Pacific. If you have questions, check out the FAQ or chat with our support team on the Breakthrough Launch page. We're here to help.

Join Breakthrough Launch now.