Sometimes, you just want help

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Hi Candidate,

Think of the difference between all these types of learning:

Buying a book
Watching a video
Buying an e-book
Buying an online course
Joining a group program
Attending an in-person conference
Hiring a 1-1 coach

Can you spot the differences? There's cost, time, personalization...what else do you notice?

Most people who want to learn something new stay in the realm of the first two. It's safe to watch a YouTube video or buy a $10 book — and often, you can get 85% of the results from a great book!

But you would never play the same note over and over. And most of us don't eat the same food every single day. So why do we learn the same way over and over?

I think of these different options as different "notes" you can play. Sometimes, I want to watch a video to get inspired before giving a talk. But when it comes to my business or fitness, I've gone all the way to hiring a 1-1 trainer/coach.

And sometimes, you just want help. You don't want to have to read 10 different books and figure out what's true, what's false, and what applies to you.

This is where classes and tutors and coaches come in.

Sometimes, it's out of pure curiosity. I remember taking a class at Columbia a few years ago to learn about financial accounting. Sure, I could have read 5 different books and tried it on my own...but I wanted to understand it faster and better than doing it on my own.

Other times, there's a real need. Take a person who can't seem to land the jobs they want. They decide to get help. They hire a career consultant or join our Dream Job program. (Compare this to the person who gets stuck, and instead of asking for help, just doubles down and sends out 100 more resumes. Doing more of what's NOT working...is a surefire way to keep NOT succeeding!)

I love the approach of recognizing where you need help, or just want to learn more, and asking for help.

I could have learned 80% of what I learned about fitness on my own by watching YouTube videos, reading books, and trying workouts. But I wanted results fast and I didn't want to have to think — I just wanted someone else who lives and breathes fitness to teach me about training. And it worked! It was one of the best decisions I ever made.

Sometimes, you just want help. I'm sharing this because I'm a pretty disciplined guy, and I still use a trainer years later. It's not always about facts.

I want you to reframe how you think about getting help.

First, there are LOTS of options, not just books or YouTube videos. You can pick and choose different options based on how important something is to you.

And second, ask for help! It's normal. The more successful someone is, the MORE they ask for help.

Looking back, what's something where you could have asked for help earlier?

P.S. Speaking of asking for help, do you want help learning how to start earning significant income from your business — even if you only have a tiny list?

In a couple weeks, I'll be helping a very small, hand-picked group of people significantly grow their income — even if they only have a small list right now.

This is a great example of asking for help — and moving beyond a book or course to get more direct help, directly from me.

This will be my last coaching event of the year.

100% online, with lots of time for Q&A and 1:1 feedback.

If you'd like private, small group, online coaching to help jump-start your business, the Small Lists, Big Sales workshop is for you.

All the details and a link to apply are below. (I've included the application because seats are VERY limited and I want to guarantee that everyone in the workshop is serious and ready to grow.)

Workshop details

More details about the Small Lists, Big Sales workshop:

100% online
Will include two 90-minute sessions of lectures, makeovers, hands-on exercises, and Q&A — hosted on Monday 9/21 and Monday 9/28
Intensive and interactive
Designed for students who already have a business idea and access to an audience (email list, IG followers, etc.). The size of your audience doesn't matter.
Recommended that you've completed at least 1 customer research call
Packed with small-group coaching with me
Very limited seats
One time only

The event will include two 90-minute sessions of lessons, hands-on exercises, and Q&A with me.

I'm also including LIVE sales copy makeovers. This is a great opportunity to get me to analyze and punch up your copy — it's the only way to get that kind of 1:1 feedback from me.

There's so much more...

Here's a taste of some of what we'll be covering. (I packed a lot into this, so read carefully…)

Case Study: How Thalia made $9,000 from a list of 80 people — DURING a pandemic (including the exact emails she used)
How to translate customer feedback into an offer that attracts buyers
How to go from a $500 offer to a $5000 offer
The secret to charging 9X more for the same service
4 keys to deciding on price for your offer
Behind the scenes of how we used customer feedback to create a $1M course
A cut-and-paste survey for getting your customers to tell YOU what they want
How to blow your readers' minds and make them love you — and want to buy from you
8 elements of an "instant sales" email
The word-for-word email that sold 10 spots to a $2K-per-person event — on the spot
The IWT sales team's internal DO's and DON'Ts for writing compelling sales bullets
How an email about my shoes earned me $15K
Live sales copy makeovers

As I've said before, there's "magic in the room" when ambitious people get together.

I helped improve this student's sales calls in a previous workshop:

Small workshops = Lots of opportunity for YOU to get personal help from me

She recorded a sales call and I analyzed it, walking through it minute by minute to show her exactly how to sell better.

That's the kind of small group, direct feedback I'm offering in this new workshop. If you have a small list (even a TINY list) and are ready to significantly grow your income, this is for you.