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8 Mistakes to Avoid When Choosing a Business Name

Choosing a business name is challenging for many startups. A business name that is appealing and memorable can help build recognition and bring in business. On the other hand, an inappropriate or poorly-chosen name can raise eyebrows and keep customers away, or just make your new venture easily forgettable.
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Get your start-up off the ground with the financial and legal tools and advice needed to set up and run a small business. The Small Business Start-Up Kit shows how to: write an effective business plan, get your website up and running, manage finances, taxes, and marketing

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