Hidden secrets about polar expeditions

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Hi Candidate,

One of my hobbies is searching out the unvarnished, behind-the-scenes truth about excellence in any field.

For example, did you know that Antarctic explorers need over 3x as many calories as a normal person … which they get by eating slabs of butter?

Or that fighter pilots don't decide if they should eject in the moment, when something bad happens. They decide years earlier, in training. ("If X happens, eject.")

Or take comedian Martin Short, who preps for every talk show appearance with 18 pages of notes and 90 minutes of planning with the producer. (All for 5-10 minutes of banter between two veteran entertainers.)

Most people think great performance is some sort of magical moment. That all the stars align and you perform better than ever before.

Nope.

Success is decided the day before, the weeks before, and the years before through training.

I see this in personal finance, where people think "rich" means winning the lottery (reality: you get rich through consistent, systematic decisions over your life).

I also see this in marketing, where people think a magical launch will make them a millionaire (reality: you learn how to write and sell before you need it).

Do the right prep work and you can make a big splash, high sales, and happy customers. Do the wrong prep work … and you have lost sales, angry unsubscribes, and months of wasted time.

To learn how to sell better — and get it right before it matters — I like to start by understanding our Invisible Scripts. Lots of entrepreneurs suffer from negative Invisible Scripts about sales — deep-seated beliefs that keep them from being themselves AND growing their business at the same time.

In our research for our Behind the Sales Email program, we discovered 5 common Invisible Scripts about selling.

Most business owners struggle with at least 2 of these scripts … but some have all of them. I struggled with sales for years before I overcame mine.

You can read the full list of Invisible Scripts here.

How many do you struggle with?