Our complete customer research toolbox

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Hi Candidate,

If you've ever wanted to know how we do customer research — how we find out which product we should build next, how we discover which readers will actually buy, and how we know who we should listen to — good news! Our complete "customer research toolbox" is now available for purchase. (Full details here.)

These are all of the exact scripts, surveys, checklists, tools, and questionnaires we use to get unstuck, discover what our customers really want and "greenlight" every business idea and product.

All of it is packed into our course: Greenlight Your Idea.

Today, I want to highlight some of my favorite items in this customer research toolbox. Join today and you'll get:

How to open and close any customer interview

A word-for-word script to make opening
— and closing — any interview easy,
friendly, and smooth.

The 5 Greenlight Benchmarks

The exact signs that tell you when
to move forward with your idea.

(No more guessing. These are the benchmarks we use to decide if an idea is a keeper or not.)

The 6 Why Prompts

How to get great answers from people
even when their first response
isn't that good.

The Paid Test Menu

Does your idea truly tap into a burning desire
of your customers? Here are all
of your options for proving it.

The Customer Interview Checklist

9 questions we ask in EVERY interview
(plus detailed notes on why
we ask each one).

(You can use these, too. Just open the checklist and you're ready to go.)

3-Step Outreach

How to get all of the interviews
you could possibly need
from any market in an authentic
and genuine way.

The Double Slot Method

The single easiest and fastest way
to get any call scheduled.

Learn more about Greenlight Your Idea

There is a lot more in Greenlight Your Idea, too. When you join, you'll also learn:

How to separate customer lies from the truth
What it means if someone tells you "it's too expensive"
The dangerous Customer Mirage and how to spot it during your research
What to do when you don't find any clear trends in your customer research
The #1 way to tell if your business idea is a winner
How to do customer outreach if you already have an email list (and how to do it when you don't)

And much more. See the full course details here.

P.S. If you're wondering if our customer research toolbox is right for you, check out this Q&A:

What if I don't have a business idea yet. Will this help me?
Yes! The tools in Greenlight Your Idea are perfect for finding and validating any business idea. (More info here.)

I have an idea but I'm still at the beginning stages. Will this course help me?
Yes! The Greenlight Your Idea toolbox will help you refine your idea, define your audience, and identify profitable products you can build. (More info here.)

Will this course help me if I already have a business, email list, product, and customers?
Yes! We use this exact toolbox to test every product idea we have — and we strongly recommend you do the same. Any time we're stuck, this is how we get unstuck. (More info here.)

Does Greenlight Your Idea work for online businesses, freelancers, agencies, consultants, retailers, SaaS, etc.?
Yes! The tools we share in Greenlight Your Idea can be used in any type of business. (More info here.)

I've been trying to find the right idea for a long time and I always hit a brick wall and have to start over. Will this course help me?
Yes! We've been in that situation, too. It's no fun. The Greenlight Your Idea toolbox will help you avoid hitting that brick wall. (More info here.)

So who is Greenlight Your Idea not a good fit for?
If you already have a well-oiled customer research process and don't get stuck on big questions like "What is the right business idea?" "Why won't my customers buy?" or "What do I do next?" — then you don't need this course.

But if you do want to save yourself time, mistakes, headaches, and dead ends, then Greenlight Your Idea is worth checking out.