I turned down $1,497 (screenshot)

To view this email as a web page, click here

Hi Candidate,

I've written hundreds of emails over my years at IWT, but a few really stand out to me.

Some of them have earned millions of dollars.

Some of them were hilarious.

Duck, ugh

But when I was thinking of the most memorable ones, I'm proud of one email where I tell a reader not to purchase one of my courses — and I explained why.

Here's what happened. One of my Zero to Launch students emailed me asking if they should also join Call to Action, a comprehensive copywriting program we offer...

"Should I join another one of your courses?"

Think about it:

This is any company's dream.
A proven and happy customer, knocking on the door and asking to spend more money.

But I knew it wasn't the right time.

So I said no.

I could have made $1,497 by saying yes, but I didn't. The money isn't the primary thing I'm going for — it's our students' success.

Most sales advice out there is about how to squeeze a few more dollars out of your readers. It's no wonder most sales emails come across as spammy.

I want to turn that on its head.

Tomorrow I'll tell you about a program we've created all about authentic sales — including the three sales emails we use in every launch we run. I'll tell you if the course is or isn't right for you.

And later this week I'll share some of the sleazy sales copy I've banned as well as some of the strategies I've learned for writing more interesting and authentic emails.

As always, thanks for reading.