FAQ about my copywriting program

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Candidate,

If you're like me, you've signed up for a bunch of email subscriptions over the years.

Eventually, most of them blend together, with pitch after formulaic pitch, until eventually I take a deep breath, 2 shots of tequila, lock my window (so I don't throw my laptop out), then go on a hoarder-style decluttering spree, unsubscribing from all of them.

But somehow … there's always one or two newsletters that I keep. The ones that are entertaining, fun, and interesting. I actually look forward to reading them every day.

I've always tried to be that to you — and now I want to teach you how to write like that.

Here, I'll show you. If you've been reading my material, you know how different my I Will Teach You To Be Rich newsletter is from any other newsletter out there. Other people insist on writing short, punchy emails. Mine are pages long (and people read them). Or sometimes, oddly, they're just 5 lines. Why?

Just look at a post like this one or this one. Would you find this anywhere else?

This copywriting has helped to build a multimillion-dollar business that reaches hundreds of thousands of people each month.

When you learn how to write in a way that irresistibly engages people, that skill is worth more than gold — and nobody can ever take it away from you.

In fact, when you learn how copywriting really works, you can double your business in 18 months. If you're interested, I'd like to show you how.

We've created a course on copywriting: Call to Action (open until Friday). It's very different from anything else you'll find out there.

Stand out among the loud maelstrom of shrieking voices online. Let other people follow typical "copywriting formulas" and blend into all sounding the same. I want to teach you the psychology of writing amazing copy that will help you stand out, even in highly competitive markets.

You don't need to become a copywriting master. In fact, we'll show you how to use copywriting as a tool to grow your business. You don't need to spend 15 years studying the intricate craft of copywriting. (I guess, if you really want to, you can.) Very few people want to be master copywriters. Most simply want to use it to grow, automate it, and move on to other parts of life. We cover all of that in Call to Action.

Get the exact examples, templates, and psychology we use to write multimillion-dollar copy. Call to Action will hand you the exact tools we use here to quickly create six- and seven-figure copy. You'll discover how to write real, high-converting copy so you can get back to the parts of your business that you love. Not sales drivel. Real copy, like you'd talk to a friend.

By the way, I've been getting a few questions about Call to Action, which I want to answer here.

"SHOULD I BUY CALL TO ACTION IN THE MIDDLE OF A GLOBAL PANDEMIC / RECESSION / UNEMPLOYMENT?"

A crucial step of living a Rich Life is being safe and secure. That's the most important thing for me when it comes to my employees, my customers, and my own life.

So if you don't have an emergency fund (I recommend 12 months), do not join. Cut expenses and build your savings instead. If you need help, check out this article I wrote on how to build an emergency fund.

Also, if you have credit card debt, don't join Call to Action. It's IWT's long-standing policy that has cost me millions of dollars — but it's the right thing to do.

Instead, negotiate with credit card companies, landlords, utility companies, and more. I've helped thousands of IWT readers do this — and you can too.

Accept reality, make a plan, and MOVE

"WHAT IF I DON'T HAVE A BUSINESS YET?"

Call to Action was created for business owners and freelancers. We can help you improve every aspect of your copywriting — your emails, blog posts, sales pages, even your personal emails — and double your business in 18 months.

Remember, copywriting is the first thing people see. Not your products or history or academic background. They see the words on the page. Copywriting matters.

If you don't have any idea what business you want to start, join Earnable. But if you already have a product and the backend systems in place, and you want to add rocket fuel to your first launch, then Call to Action is a great investment.

"CAN I USE THIS COURSE TO BECOME A PROFESSIONAL COPYWRITER?"

Call to Action will teach you copywriting. The course includes lessons, templates, examples, breakdowns, and even cheat sheets to help you write your own copy as fast as possible.

However, please read this closely. If your goal is to become a professional/freelance copywriter, Call to Action does not include the business side of freelancing — how to find clients, how much to charge, or how to package your services. For that, we recommend joining Earnable, our specialized course on starting a business.

If your goal is to become a professional copywriter, pairing Call to Action with Earnable is a powerful combination. Earnable is currently closed. If you are interested in learning more about it, click here to sign up.

"HOW MUCH TIME WILL THIS TAKE?"

We recommend 5 hours/week. Of course, the more time you put in, the more you'll get out.

This course is experiential, so you won't just be reading and watching videos. You'll be writing copy. Please be prepared to write, rewrite, and edit.

By the way, we know that you may have to "pause" the course if you need to take a break — whether it's time with your family, holidays, or just life getting in the way.

That's why Call to Action comes with lifetime access. Use it when you're starting your business, then come back and revisit the advanced lessons when your business is generating $50,000+/month. We've included insights at every level.

"WHAT IF I SELL A PHYSICAL PRODUCT? OR I'M A FREELANCER?"

Call to Action is designed to help you succeed no matter what business model you use. Most of my students sell online products, which I recommend. In my experience, it's the most profitable, scalable, and maintenance-free business model. But Call to Action will help you sell anything from a baseball card collection to graphic design services, and everything in between.

"WHAT IF I'M NOT A WRITER?"

You can read the original 2004 posts from my blog — they're all online in their original form. Go look! They're not very good.

Writing is a skill — one that we can teach you. You don't need to be the world's best writer … you just need to write in a way that connects with your audience.

Not by following some tired, cliche "copywriting formula." Not by focusing on the minutiae of 56 Headlines You Must Use (which everyone else uses, too). But by taking your message, which you already know, and crafting it in a way that reaches out and grabs your reader.

Call to Action will show you how we do it at the multimillion-dollar level, and how you can start today. You'll learn everything from blogs to emails to sales pages. The course includes lessons, templates, examples, breakdowns, and even cheat sheets to help you write your own copy as fast as possible.

"WHAT IF I LIVE OUTSIDE THE USA? WHAT IF MY PRODUCT OR MARKET IS UNLIKE ANYTHING ELSE OUT THERE?"

Yes, Call to Action will help you, too.

We've tested our material around the world. In fact, we have thousands and thousands of international students!

The copy techniques you're learning are based on basic human psychology and are proven in 50+ industries and over hundreds of years. The only requirement is that you can speak English so you can follow the Call to Action lessons.

"WHAT IF IT DOESN'T WORK FOR ME?"

This course comes with a 60-day money-back guarantee. If you go through the course and don't see results, email me and show me you did the work. We're happy to give you a full, 100% refund within 60 days. You can try the entire course and decide for yourself.

But in my experience, top students don't ask about the refund policy. They've read my material and they know it works — so they walk in knowing, "I'm going to make this work for me."

My team and I have spent years creating, testing, and refining our copywriting. Call to Action distills everything we've learned about copy over ten years, 30,000+ paying customers, and millions in sales. IWT graduates have had phenomenal success with just a fraction of the copywriting insights you're getting from this program.

"WHAT IF I HAVE MORE QUESTIONS?"
If you have any other questions, you can talk to our customer support representatives over on the product page. Just click on the button below to chat with one of them.

Yes! I want to learn more
about Call to Action

P.S. Call to Action is open until Friday night. Then, we close it. If you're on the fence, I've tried to make it a no-brainer — first, just read anything I've ever written and see if it resonates with you (vs. the typical schlocky marketing you see online).

Second, you have a full 60 days to try everything before you decide if it's right for you.

It's up to you. I'd love to see you in Call to Action. Lots more examples on the full Call to Action page, so please check it out.

Click here to learn more about Call to Action.