| Learn sales and marketing communication with MICA's Post-Graduate Certificate in Sales & Marketing Communication programme | |  | | | | PROGRAMME FEE | | INR 1,32,500 + GST | | Flexible Payment Options Available | | | | | | ELIGIBILITY | Graduate with minimum
1 year of work experience
is mandatory | | | | | | The Post-Graduate Certificate in Sales & Marketing Communication programme from MICA is designed to help you strategically think of marketing challenges and recalibrate the ways of connecting and influencing customers.
This nine-month programme offers a holistic understanding of key concepts in sales and marketing communication with a special focus on marketing management. The programme pedagogy offers an immersive learning experience with a blend of classroom lectures, online sessions, real-world case studies, group discussions, in-class activities and assignments. | | | | | After the completion of this programme, you will: |  | EVALUATE - Learn how to evaluate and assess evolving market dynamics | |  | ALIGN - Understand how to effectively align sales / marketing / communication activities with the overall business strategy | |  | UNDERSTAND - Gain practical understanding of branding, channel design and development, and its impact on businesses | |  | EXPLORE - Explore frameworks and tools needed to enhance decision-making capabilities | |  | DEVELOP & LEAD - Understand how to develop and lead effective sales and marketing teams | |  | IMPLEMENT - Gain an exposure to the techniques, challenges and nuances in implementing sales, marketing and communication activities | | | | | This programme will help you decipher the right balance between a customer's expectation and business objectives to drive a marketing strategy that is responsive, relevant and profitable. | | | | | In collaboration with |  | | | | | | To remove yourself from this mailing list, please click here to Unsubscribe Newsletter from your mail account | | | Disclaimer:
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