I'll tell you a story to illustrate this. This happened to me during the 2008 recession, but I still feel its effects today
One of the most jaw-dropping moments I had in business was hearing about a tiny business geared toward parrot owners.
Consider this: If you own a parrot, what's the #1 thing you want to do?
Teach it to talk.
Imagine how frustrating it is to spend thousands of dollars on a parrot, only to realize it doesn't talk naturally … and you have no idea how to train it. What would you give to know how to teach your parrot to talk?
Turns out, someone had figured this out. This guy had created a tiny business with an e-book teaching parrots to talk. And the parrot owners were more than happy to pay around $79.95.
That single e-book sold automatically, day after day, and generated hundreds of thousands of dollars every year. Totally automated.
When I was getting started, I was just in awe of the power of automation. What if I could set up 2-3 of those businesses and generate revenue every single day?