Why information isn’t enough

Candidate,

Who here knows someone who keeps complaining about being in bad relationships...but then keeps picking HORRIBLE PEOPLE OVER AND OVER?

You sit there, biting your nails and listening vacantly to yet another sob story about how there's "no good ones left" and on and on, and all you can think is...

What the hell is wrong with you??

1 bad dating experience is a fluke. 2 is a mistake. But after 3, it's you.

I think we all know someone like this. (Or if you live in NYC, you know 25+ loony-ass people like this.)

If you've tried to be a good friend, maybe you gently nudged them, saying things like, "Are you sure that's what you want?"

Real talk, people. If you wrote down the situation on paper, the answer is so obvious:

"He's unemployed. He lives with his mom. He quit college with 2 classes to spare. He wears the same shirt every day. And he treats you like shit."

ON PAPER: Horrible.

IN REAL LIFE: "You don't understand...we have something special" (vomit)

What is going on here?

What we ultimately find out is that INFORMATION ALONE DOESN'T CHANGE THEIR MIND.

It's not just about telling people the facts. They already "know" the right answer. But it's the barriers in their minds ("We have something special...I'll never find someone else like that..." etc etc) that hold us back from doing the right thing.

Unfortunately, some people never conquer those barriers. They go from bad relationship to bad relationship.

But for some, it just takes a gentle nudge. A powerful example. Or a one-time kick in the ass.

Then, everything changes.

You and I have talked about wanting MORE. I'll show you how to afford virtually any luxury in a few months time.

"Do you want more?" Everybody says yes

We all "know" we want more. So why is it that when we get the perfect opportunity to GET more, we hesitate?

Yesterday, I gave you the facts of how to start an online business with tons of answers to your questions. A detailed FAQ with LOTS OF FACTS.

But guess what? Facts aren't enough. Our mind plays tricks on us. Just like that friend won't leave their relationship until they "feel" ready, we won't take the leap until we feel totally ready.

It's my job to nudge you and show you that you ARE ready right now.

You could tell your friend fact after fact. But the hidden truth is, they already "know" the right answer. So what do you do?

One powerful way to help is to show them examples of people who were in their situation and decided to make a change. It's incredibly powerful to know you're not alone.

Like Bushra, the mother of 2 who didn't have a lot of family support and was nervous about how an online business would affect her reputation.

Again, I could tell you fact after fact -- like how Bryce went from $500 to $14,706/month, or Sarah, or so many other examples -- but we only make a change when we feel ready.

And I believe you are.

Fernando, one of my Zero to Launch students, left this comment about how he went from "not ready" to believing in himself.

"I'm a current student, and I was a bit worried in the beginning of everything, specially because the dollar is currently 2,7x more expensive in Brazil.

I tried to argue myself out of it. 'It won't work in Brazil – the guy is talking about the States, where everything is easy and 'salable' or 'it's too expensive, I'll do it later.'

Turns out I know myself and I knew I'd never do it. I would always find a reason not to do. But I didn't need a reason to do it. I just need to look at what I said I wanted but did not really acted upon.

Man, was I relieved I did.

Fast forward a few months, I already made more than 100k. My last launch alone was worth more than 50k (it's growing fast) and I'm planning on leaving my day job in the next few months to work on my online business."

If you're not ready, or if starting an online business isn't right for you, I totally get it. I'll still be here to help you in other ways.

But I believe it's important to recognize our fears and not let them paralyze us. Otherwise, how do you learn? How do you change?

I'm talking about taking action to get your life of more: more success, more free time, more travel, more FUN. Whatever more means to you. No guilt.

If it means breaking free from the 9-5 and living a life you choose, Zero to Launch can help.

If you agree you want MORE, and you trust that I can show you how -- just like I've shown 40,000+ paying customers and thousands of Zero to Launch students in 50+ industries -- then let me help.

Here's the link to join Zero to Launch.