Candidate,
Look, I know how weird it can be to join an online course. Especially one that seems so expensive.
Early on in my career, I remember meeting some marketing consultants who charged $13,000 - $25,000 for one week's worth of work. I laughed. I couldn't imagine how someone could be worth that. Young Ramit was so adorable (and naive).
Then, a few years ago, I read a book that made a mind-blowing impact on me. I decided I'd do anything to work with the author. When he rolled out a $25,000 program, I applied, got in, and flew from NYC to LA once a month, for 15 months, just to get 45 minutes of time with him. It made a massive impact on my life and business. Knowing what I know now, I would have paid 20x the price.
Ultimately, the truth is, I wasn't ready to hire a $13,000 consultant when I started out. "I can't afford it" was an automatic reaction. I actually could have afforded it...but the idea of investing in myself for so much was such a foreign concept, that I reflexively threw up my guard and said, "I can't afford that!"
(BTW, there's no shame in not being ready! It's like taking a teenager to a fancy restaurant. Are they really going to appreciate an 11-course meal?)
But by the time the $25,000 program arrived, the in-person class in Los Angeles, I was ready. And I would have done anything to join. What changed was my understanding of cost vs. value.
I was ready to invest because I knew it worked. I had "tasted" elements by reading his blog posts and $10 book (just like you've seen with my Zero to Launch course samples and case studies). So I switched from "CAN I afford this" to "HOW can I afford this?"
So today, my thoughts on how to afford Zero to Launch and launch your own online business.
AFFORD ZERO TO LAUNCH #1: Payment plans
I'm one of the only people to offer a 12-month payment plan. That brings the investment down to less than $7/day -- less than the price of lunch.
Plus, the course comes with my 60-day, risk-free, money-back guarantee, so you can try the ENTIRE course and then decide if it's right for you.
AFFORD ZERO TO LAUNCH #2: Run the numbers
Let's talk about cost vs. value.
Stupid Ramit looked at a $13,000 consultant's fee and said, "WHAT THE HELL? THAT'S RIDICULOUS!"
Smarter Ramit looked at a $25,000 fee and said, "I trust myself to apply this material. Even if I apply just one thing, it will be worth way, way more than $25K over the next 10 years. Investing in myself is the best investment I can make."
Some people only look at the COST of something. These are the people who find a $4 coffee, $125 dinner, or $1,000/month personal trainer "ridiculous."
Others focus on the VALUE. As long as they can afford it, they know they earn money to spend it on a Rich Life, and they're unapologetic about focusing on value -- what they get from it -- not just cost.
When I paid $25,000+ for that class, I knew the cost was high...but I knew the value was higher. And I could use what I learned for years, decades...forever. Paying a one-time fee was a no-brainer.
If you think about the value, how much could Zero to Launch be worth to you?
- For Bryce, it was worth $14,706 a month
- Erin made more in 2 weeks than in the entire previous year
- And Naveen made $10,000 before he even had a website
That's just in a few months. Calculate out what that's worth 2 years, 5 years, 10 years. This pure ROI calculation is staggering.
By the way, if you're wondering how much money your online business could generate...
I created a calculator to show you exactly how much you could make with an online business. The numbers may surprise you. I made it fully adjustable, so you can choose if you'll launch a "baby" business, an intermediate business, or even a highly advanced business.
