Candidate,
How come we spend endless hours trying to find something that works, we finally crack the code and start getting results...then we get shiny-object syndrome and start looking for the next big thing?
Think about what it looks like when you're 6 weeks in (or 6 months), you've built a website, you have a few sales... and you're sitting there thinking, "Ok… so what now? I guess I should get on Instagram? Or run Facebook ads?"
STOP.
Here's what step 2 should look like:
- Find more buyers
- Sell them amazing products they love
In short -- find what works...and do MORE of it!
If you're looking to grow -- to pull yourself out of that slump between your first sale and making your first $10,000 - $20,000, it's not time to get distracted. (I know. It's hard. But look at some of the things I wasted my time on when building I Will Teach You to Be Rich, and how quickly everything changed when I focused on the things that made money.)
Figure out where your customers are coming from. Focus on that. Ignore everything else -- it will just distract you.
It's easy to focus on all the wrong things, from social media, to endlessly talking to 1-2 people who will never buy, to trying to figure out how AdWords works.
But when you focus on building traffic and real customers, everything changes.
Take my student Sarah Jones: