How to spot real customers in under 2 minutes

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Hey Candidate,

Imagine you got to read the innermost secrets of people -- stuff they won't even tell their spouse -- for years and years, from 1 million+ people.

That's my inbox. For the last 15+ years, I've sent tens of millions of emails and read every response. When people write back, they'll tell you things in email that they won't share on social media.

As a guy who loves understanding human nature, this is like waking up to Christmas every single day.

So you can imagine the kind of insights I've learned about human behavior over 15+ years. Some of them are obvious -- people want to be listened to, people resent when they can't afford something, etc. But others are totally counterintuitive, surprising, and often dark.

I'm telling you this because I believe that learning how to interpret feedback -- in your business and in your personal life -- is such an important skill that nobody talks about.

Let's say you decide you want to start a business (or start a hobby or lose 50lbs -- the example doesn't matter). How do you think the people around you will react? Who should you listen to?

Over time, I've learned how to discern when people are telling the truth or when they're lying. That's why I can tell -- with over 90% accuracy -- whether someone will ever join one of our courses, or if they'll refund.

Today, a micro-lesson in detecting whether someone will ever buy from you or not.

The Customer Code: How to spot a real customer

Here's someone who's never going to buy.

Can you spot the major red flags?

ACTUALLY the 46,027 RED FLAGS??

Good god, you'll more likely see this nutjob flying to the moon on a magic carpet than buying one of our premium courses.

I posted this on Instagram and someone said, "He's already interested enough to write you the email. You just gotta set his expectations straight...the opportunity is there."

No -- this guy will never, ever buy. You can't turn a D student into an A student.

Now compare that to an email like this:

Look at the differences here.

He'd read the entire article and clearly thought about it before sending an email
He was engaged enough to know something about the people mentioned in the article
He has a specific takeaway he's sharing

I guarantee you this is a paying customer. In fact, I checked with my Student Success team. He's bought three of my programs: Zero to Launch, Ramit's Brain Trust, and Earn1K. He also attended both of my Forefront events.

In other words, he's spent thousands of dollars on our products.

But why does that matter?

Why care about spotting a real customer in a flood of non-buyers?

Simple: You want to know who to listen to.

If you know who to listen to, you know whose advice matters. Usually, this is about 1% of the people who give you advice (or ask about your products). That means you can narrow your focus on them, lavish them with attention, and find more of that 1%.

Think about it. If you can spot a customer, how simple is it to email them back and ask what they like about your product, or your site? How'd they find you? What do they want to see you talk more about?

Getting those answers from REAL customers is one key to growing your business.

Asking the wrong person is a giant waste of time. Worse -- you could be chasing tire kickers who'll never spend a penny on your products.

Even more, you'll be able to see what content is attracting real customers and which is attracting tire kickers in real time.

Think how valuable that is! So many business owners spend all of their time and money chasing the wrong people. They waste months, even years, trying to attract these lookie-loos and hoping they'll buy. They run split-test after split-test, optimizing landing forms and headlines without realizing they're just getting marginally better at attracting the wrong people.

But once you've figured out who the buyers are, you can easily craft your message to bring more of them onto your list. That's the difference between 10X growth and slow starvation.