This shopkeeper quoted 2500 rupees ($35). Cass said 800 ($11). The shopkeeper went down to 1500, Cass went up to 1000. But ultimately, Cass decided to walk away.
I constantly hear from people, "I don't want to negotiate because I feel bad."
Some people just don't like negotiating because it's not part of American culture. I get that. Frankly, 500 rupees ($7) may not make a big difference to us, but it can make a real difference in India.
But think about this: You're not smarter than these shopkeepers!
These guys have been doing it since they were kids. They know their exact cost, inventory, every single thing about this business. And they've probably known it for generations.
I talk in my book about negotiations being a dance, and you can see that here.
You can actually have fun with it! It doesn't have to make you feel uncomfortable or anxious. It doesn't have to be adversarial. You can try your best. If it doesn't work, you can pay or leave. But think of it as a chance to practice a muscle you don't normally flex.
After shopping, we had some papri chaat, an Indian dish that most Americans have never heard of. TRY IT. It's like a 7-layer dip.