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The Seinfeld Method of making money

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Candidate,

Oh my god. Is there anything more annoying than the annoying guy (it's always a guy) who quotes random Seinfeld episodes, then when everyone looks at him blankly, he starts to explain some episode nobody's ever heard of? "You know … when Kramer came into the room and … you know … " OMG

If you're wondering, I never got into Seinfeld, and no, please don't try to convince me. I have enough comedy to watch with some of the nutjob emails I get.

Email from a student

There IS one cool thing about Seinfeld I want to talk about.

To build a Rich Life, he didn't just show up to work and treat it like a 9-5. Nope.

He knew how to build an asset.

Instead of doing something once, he created an asset that was so good, he continues to be paid for it over and over again. In fact, he's paid handsomely for shows he recorded years ago.

I'm no Seinfeld, but I've also done something similar. In fact, I've written emails that generate hundreds of thousands of dollars a year — without me spending any time on them at all. Best of all, they still help the students who read and follow them.

Toby, a Zero to Launch student

Starting today, I'm unveiling exactly how to launch your own online business with our most comprehensive course on creating an online business, Zero to Launch.

I actually think there's more to life than just money. A Rich Life is about taking your unique skills and sharing them with the world. But if you can put a business model and a few systems around it — and generate enviable profits every day — imagine the kind of life you could create.

Growing up, I never wanted money to dictate any major life decisions. I wanted to explore the world and do whatever I wanted.

  • Buy every book I want to? Check.
  • Travel to hang out with my college friends in Chicago? See you on Friday.
  • Pay for my parents' hotels on a super nice vacation? Of course.

I wanted options. And the freedom to never worry about how much appetizers cost.

Having drinks with friends

There's nothing wrong with wanting more! We all want to live a Rich Life. 

You decide what that means to you. It could be the freedom to travel the world, or just see our friends and family more. To have a flexible schedule that allows us to take a last-minute vacation, or a random Monday off. To hear about a cool new opportunity and say "Count me in" and never think twice about your bank account.

You can get that in lots of ways: You can automate your savings (as described in Chapter 5 of my book). You can negotiate your salary or find a new job, which I've also written about.

But neither of those will let you share your unique skills and experiences with the world — people who want to hear from you — and generate automatic revenue, day in and day out.

Only one thing will: an online business.

Why online business?
One thing online business offers that other options don't is the chance to earn recurring revenue.

Think of Jerry Seinfeld. He still gets paid for a TV series that ended over a decade ago

Photo by Alan Light

Online business works the same way. Once you have it running, you can earn money month after month, year after year. And continue to generate revenue even as you sleep. 

People dismiss online business because they believe that you can't get started unless you have a great idea, credentials, or business knowledge/experience. Truth is, you don't need any of that. We've proven it.

We created a program specifically for people who wanted to create an online business but had no idea, no website, no business experience — nothing. It's a program that let people build a business they loved that pays them well, starting from scratch...

...and then quickly escalating to $100,000, $500,000, even $1M/year or more. We've done it, and we've shown our students how.

If you want to earn more, have more freedom and make a bigger impact on the world — but you don't have a business idea, experience, or you think you have nothing valuable to share — we can help.

If you already have a successful business — whether it's a brick-and-mortar store, a coaching practice, or anything in-between — and you want to expand your reach and generate an additional steady flow of income for years to come, we can help.

Introducing

Zero to Launch is the only course tested over 10 years,
with 30,000+ paying students, and in 50+ industries.

You can CHOOSE if you want a small online business that generates a few thousand dollars a month … or if you want to go "all in" and build automated growth systems to generate multiple income streams of 5 figures, 6 figures, even 7 figures a year. 

Either way, your online business is like the steady companion who "works" even as you sleep.

Zero to Launch shows you every step to go from "no idea" to your first $1,000, then the systems to grow and automate to $100,000, $500,000, and even $1M/year and beyond.

If you've always wanted to start an online business — to take your passion and share it with the world in a way that lets you craft your dream lifestyle — Zero to Launch can show you how.

You will not find me caressing your shoulders and whispering affirmations in your ear to "motivate" you. As I said before:

Here's what you WILL find: insanely detailed strategies, tactics, frameworks, examples, and even case studies of $400,000+ product launches we've done.

Let's get specific.

Zero to Launch includes:

  • 60+ hours of exquisitely detailed course videos covering the complete system for going from "no idea" to online profit. Then the systems and advanced tactics to automate and scale your business as high as you want to go. Notice how we start at a beginner level, then ramp up quickly. Fully recorded and transcribed.
  • 40+ videos — Access to our fabled "Private Vaults." Advanced video lessons, interviews, worksheets, field reports, and tutorials. Includes actual analyses of real IWT product launches, on-the-spot copywriting clinics, and much more. You will not find this material anywhere else.
  • 18 hours of extraordinarily detailed case studies. Watch these case studies of successful students who used the Zero to Launch system to create, grow, and transform their own online businesses. Hear their stories about specific tactics they used, plus psychological barriers they conquered.
  • Winning sales funnels, emails, and scripts. Full analyses of sales funnels I created that have generated millions of dollars.
  • "IWT Insider" video series. For the first time, we dug into the archives of IWT Labs and pulled the juiciest tests from years of optimization.
  • Psychology "deep dives."Zero to Launch includes material to conquer subtle psychological barriers you'll encounter along the way, including how to deal with critics, how to conquer imposter syndrome, and what to do if your product doesn't sell. This material becomes increasingly valuable as your business becomes more successful.
  • Examples, examples, examples. We included examples, case studies, sales-page teardowns, copy critiques, and revenue analyses from dozens of industries. No matter what industry you're in, Zero to Launch will show you how to apply this material to your own field.

Here's a link to see the full details.

Oh, and just for fun, I went even deeper.

We don't need some encyclopedia of business tactics. We're FLOODED with information, We need to take ACTION. That's why I built accountability and community into the course:

  • "Force Me To Succeed" phone calls, built-in check-ins, and benchmarks. My program specialists will check in with you throughout the course to make sure you're moving forward (and if not, we'll help get you unstuck). We've also built in accountability from the ground up: Every course includes specific, detailed action steps, along with the exact amount of time it should take. We've created step-by-step worksheets to break down the Zero to Launch process into bite-sized steps. We also benchmark exactly where you should be, including specific sales numbers, before moving onto the next step.
  • 24/7 help: Private Zero to Launch support community. Get instant access to the entire Zero to Launch community of thousands of ambitious entrepreneurs, including beginners, intermediate students with 6-figure businesses, and even 7-figure experts.
  • 8 "Best Of Business Breakthrough Calls" with Ramit. I recorded my best answers to Zero to Launch students' toughest questions, including exact conversion rates, strategies, and even sales copy. I've recorded these sessions for you in the course.
  • The Brain Trust Mastery Series.20+ hours of full-length interviews with some of the most successful online entrepreneurs, plus world-class authors, CEOs, marketing masters, psychologists, and professors. It's a new and holistic look at how to run a successful business — and the best part is, many of these strategies can translate to all aspects of your life. Pulled from the Brain Trust archives, to purchase The Mastery Series individually, you'd pay more than $1,900.
  • Over 36 hours of additional material, new strategies, case studies and "behind the scenes" interviews. 

I want to show you exactly how you can use my step-by-step course to build a successful online business, share your passion with the world, and create a life of MORE — more freedom, flexibility, and control: Work from home on Fridays. Or a coffee shop. Take a 3-week vacation. Or whatever more means to you. All while your business continues to generate income and grow.

Zero to Launch closes this Friday, at 11:59pm.

Learn how Zero to Launch can help you launch an online business.

P.S. Zero to Launch closes in 4 days — on Friday at 11:59pm Pacific. You can launch an online business — even if you don't have an idea yet. Someone's going to do it. Why not you?


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