People get fear all wrong

To view this email as a web page, click here

Did someone forward this to you?
Click here to subscribe

Candidate,

I have mixed feelings about fear.

On one hand, I think we're all afraid of something, even if we can't admit it. Discovering your internal fear can be one of the most challenging, rewarding things you ever do. (For example, one of my friends created a magazine on overcoming fear, and she tried to interview me for two years. I just told her, "Um, I'm not really afraid of anything." I actually thought that fear meant a physiological response, like a pounding in my chest after being chased by a dinosaur. I was a dumbass.)

On the other hand, I think a lot of people like to talk about their fears and failures as a way of being relatable. It's also easier to talk about fears and failures than successes — one reason being that many of those people actually haven't been successful.

Sorry, life coaches. (Follow me on Instagram.)

After thinking about fear and failure for years, here is my conclusion:

We all have fears and failures, no matter how smart or good-looking you are.
FAILING SUCKS. I WANT TO WIN. Stop talking about failure as if it's the end goal. It's not.
There are ways to make sure you overcome fear and virtually guarantee success.

Yesterday, I talked about my journey from selling a $4.95 e-book to a $12,000 course. You think that just happened by adding some fancy design and some extra pages?

No. There was a lot of subtlety and hard work that went into making that possible. At each step, there were fears I had to recognize, acknowledge, and overcome.

Along the way, I learned that the key to overcoming these barriers was to stop looking inwards and start looking outwards. That's right, goddamn millennials, no matter what your parents taught you, the world isn't just about you.

When I started looking outwards and focusing on other people, everything changed. (When I ask people why they want to start an online business, almost 100% of people say, "I want freedom … I want time … I want to control my future … " — I, I, I. Almost nobody talks about the people they want to help.)

When you change your focus, you can separate yourself from 99% of me-focused businesses and stop worrying about risk. If you can help people achieve something they want, and charge a fair price, your business will grow. It's undeniable.

Let all those other people talk about how business is risky. Sure, if you don't know what you're doing, it's risky.

But if you know how to find a profitable idea, how to test this idea with real people, and how to deliver them something outstanding — you'll build a profitable business.

A while back, I wrote up a post on something I call "immersion," and I included an example of how we used it to create and sell a $25,000 product that people loved.

Like I said, it's OK to feel nervous about trying something new. But the answer isn't to post on Tumblr about how the world is unfair. The answer is to learn how to overcome the fears and move onto success.

I'll show you how to virtually guarantee you create a successful online business. Best of all, you can use this same principle for your job, social skills, and even personal relationships.