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Reminder: You can WATCH me write the $617,944 sales page — right in front of your eyes. Learn more here.

Hi Candidate,

If you're selling any kind of product, you'll need a sales page. I've written sales pages between 7 pages and 77 pages — and every single one generated six figures or seven figures.

That's 20+ sales pages in different industries and different price points.

I decided to take you behind the scenes of my writing process to show you how we wrote a new sales page — how we found the idea, how we structured the sales page, the subtle customer psychology we use for sales pages — which ended up generating $617,944.

And you can watch us actually write the sales page.

What you should know about writing sales pages:

The right sales page can generate hundreds of thousands of dollars for years and years. (In our case, our best sales pages have automatically generated millions of dollars over many years.)

This is hard to do right. Over time, I built my own playbook for writing sales pages quickly. I wanted to cut down the stress and write amazing, non-sleazy sales pages.

The data shows this approach works. I've used this playbook to write 20 consecutive six- and seven-figure sales pages across industries, price points, and product types. (I share some examples of the winners here.)

For fun, I wanted to share some of the counterintuitive principles I learned in writing sales pages that win!

* * *

CONVENTIONAL ADVICE VS. IWT ADVICE ON WRITING SALES PAGES

Conventional advice #1: "Write your headline first. Spend most of your time on that."

How we do it: This might work for others, but we write the headline last. We start with — and spend most of our time on — market research and understanding the reader. In our Behind the Sales Page course, I'll show you how we take those insights and let the sales page "unfold" in front of your eyes.

In the course: I'll show you how to take the vague idea of "customer research" and connect it to your sales page. You'll see how we start every sales page already knowing our customer's hopes, fears, pains, and dreams

* * *

Conventional advice #2: "Use one of these proven 137 headline templates!"

How we do it: No thanks. We abhor formulaic approaches. Each one of our sales page headlines is custom-built to serve the reader, the product, and the sales page.

The real question is: How do you come up with the right headline? And how do you know if it's good? In the course, you can watch a $617,000+ headline being written right in front of your eyes.

You can watch me workshop and perfect a sales page headline in Behind the Sales Page

* * *

Conventional advice #3: "Your sales page must follow this outline."

How we do it: You might not expect my response here. The short answer here is "Yes, but..."

Yes, it's true that great sales pages, like great movies, hit similar points along the way. But...

... the exact order can change. You shouldn't blindly follow an outline. That's what happens when you read sales pages that are boring and predictable.

(Bonus tip: We actually create two different outlines in the process. I explain why starting at 6:38 in the third video in the course.)

* * *

Conventional advice #4: "Hire a copywriter who is better than you and let them do it."

How we do it: You could hire a copywriter. That's $5,000 - $10,000 for a mid-level copywriter, or $20K + royalties for an A-list copywriter. The problem is, how do you know who's really good and who's not? (You don't.) And how can you guarantee their copy will work better than yours — the business owner who knows more about your business than anyone? (You can't.)

With the right playbook, you don't have to be a veteran copywriter to write a great sales page.

* * *

Conventional advice #5: "Nobody reads long copy!" / "Long copy is what sells!"

How we do it: Well, you're reading this right now, aren't you?

The whole short-vs-long copy debate misses the point. What matters most on a sales page is connecting with your reader. Whether that's in 5 pages or 75 is secondary. Nobody loses sales because their sales page is too long or too short. They lose sales because their pages are too boring or confusing or unconvincing. Watch how we do it with this sales page that generated over $600,000.

* * *

My sales page playbook shows you how to solve all of these challenges.

The bottom line is this…

When you have a great sales page, your customers are delighted to buy. People think a sales page just converts more buyers. Yes, that's partially true, but a great sales page is the "capstone" on your marketing experience — it combines the hard work you put into your product, your design, your customer service — and it makes people happy to buy.

Consider this: When people read our sales pages and buy, they're happier than if we simply sent them to a checkout form.

And the better your sales pages, the more people you'll be able to share your passion with.

And not just once. A great sales page can sell, automatically, while you sleep … forever. At the end of this sales page, I tell a story about one of my sales pages that has been on autopilot for nine years. During that time, it has brought in more than $5,000,000.

That's the power of a great sales page.

Writing a winning sales page is not magic or luck or art. It's a process. But doing it right means going deeper than the sales page templates you find free online.

We've developed over 20 consecutive 6- and 7-figure sales pages in a row. I want to take you behind the scenes to SHOW you exactly how we did it.

In our course, you get to watch me write a $617,944 sales page. You get copies of all of our sales page drafts, every step of the process. It's a guided tour through how we write winning sales pages again and again.

As always, everyone who joins is completely protected by my 100% money-back guarantee. Take the course, test drive our sales page playbook in your own work, and then decide if the course is right for you.

But, just like your customers on your sales pages, you have to make a choice to invest in yourself.

I hope to see you in the course.

Join Behind the Sales Page now

Thanks for reading,

P.S. If you have questions, there's a Q&A on the product page as well as a chat feature that will connect you with someone on our Student Support team.

P.P.S. My mentor Jay Abraham once told me there are three ways to watch a football game. You can watch it on TV. You can watch it from the stands. Or for a select few, you can actually play in the game. With Behind the Sales Page, I invite you to join the sales page game.