How do you know what you're writing is good?

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Candidate,

Yesterday, I quizzed you to see if you could tell which headline we used on a sales page for our Delegate and Done course — and which we cut — and most importantly, why.

The answers I received were pretty split between the three options.

Here's the winner:

But we didn't pick it because it follows some plug-and-play template.

Instead of grabbing a headline first and drafting the sales page to fit (conventional advice), we wrote the headline last. We built it on deep market research. We drafted a handful of headlines and then balanced them against possible subheadlines. (I can show you how we do this.)

Sometimes we use positive sales page headlines, but this time we skewed negative. Sometimes we use long headlines, but this time we went short and included multiple subheadlines.

"But Ramit, the only way to know for SURE is to test!?!"

I got a number of email replies giving me this advice.

It's true. Testing is important. But unless you're dealing with a high volume of buyers, it's unlikely any test would reach statistical significance.

But even if you could test your headline, the fact is you'll never be able to test everything. The majority of your copywriting will go out untested.

If it's good, you'll make sales. If it's not, crickets. (Or worse, unsubscribes and complaints.)

That's why sharpening your copywriting skills is so important. Your sales page is where the rubber meets the road.

I know how hard writing sales pages can be:

How do you write a sales page that actually sells without being scammy?
How do you know if your readers will connect with your writing?
How can you get it done quickly and stress-free?

I asked some of my students why they wanted to improve their sales page skills. Their responses hit a chord:

I've faced each one of these challenges. It's hard!

And how do you know if what you've written is good?

The truth is, the only way to really know what is good copy and why it works is to study winners — and all the steps leading up to that final draft.

I can show you...

I launched another product called Mental Mastery. We kept that launch simple — no crazy or aggressive sales tactics:

No affiliates
No discounts
No webinars
No Facebook ads
No BS

Just a few timely emails and a great sales page — that brought in $617,944.

I want to take you behind the scenes of that process.

I'm offering my course that lets you WATCH me write that 6-figure sales page for Mental Mastery. Instead of just talking about sales pages, I recorded the whole process, step by step, word by word, so you can follow along.