[Part 3] Here's how I launch today

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Hi Candidate,

I want to show you some great emails I recently received.

Yesterday, I also asked you what it would mean to hit your next launch milestone — whether that's $1k, $10k, $100k, or more. (For my first ever launch, my goal was to sell at least 1 e-book. That was it.)

I love the responses people sent me. OK, some examples...

"Total excitement and confidence"

I LOVE this answer. Rome wasn't built in a day. And your business won't be either. (Mine certainly wasn't.)

But once you see that $1,000/month is doable, then you quickly realize that $10,000/month is, too. Then a $50k month.

How high you go is up to you. Some people just want a small business that cranks out little breakthroughs every month. Others like to go all-in.

"I wouldn't have to worry…"

When I was a kid, we hardly ever went out to eat. My parents were raising four kids on one income and eating out was a luxury we couldn't afford.

And on the rare occasion we did eat out, you can be sure we didn't get appetizers or desserts or drinks. There was a constant worry about the money that hung in the air.

Today, one of my core definitions of a Rich Life is being able to order appetizers — without feeling guilty or worrying. For me, that's huge. It still amazes me.

One of my favorite things to do is a food tour. It's the ultimate in abundance to me. On my honeymoon, my wife and I tried to take one in every city we visited so we could try local foods that we wouldn't know about as tourists.

Many people live their whole lives worrying about money. Maybe it's a government shutdown … or layoffs … or the rising costs of health care.

What would it feel like if that stress evaporated?

For me, running a "breakthrough launch" meant I could start letting go of my own money worries.

* * *

So, what does a "breakthrough launch" like that look like for me today?

For Part 3 of this series, I want to give you a quick snapshot of launches for me today. If I had to boil it down to one word, I'd say simple.

One of the biggest mistakes business owners make with product launches is assuming they need to be complicated. They don't!

(Plus, knowing launching your products doesn't have to be complicated makes starting a business even more appealing.)

Your launch doesn't need to be complicated.

A year ago, we launched a new product called Mental Mastery. Our launch for that course pulled in $617,944 in just a week.

Even better, it did it off of a funnel without a hard sell, without a webinar, without affiliates, without Facebook ads, or any other gimmicks.

Just a few casual emails and a simple sales page:

But do you know what I think is even cooler?

During this time…

I finished my work early on a Thursday and snuck out to see a movie.
I never missed a workout — I maintained my work schedule AND my personal life.
Most importantly, I didn't feel the overwhelming stress that I felt with our earlier launches. On a stress level, this was the equivalent of answering a few emails. I built our systems to make this work — and it does. I'm proud of this even more than the $600,000+ we generated in a few days.

You can do this, too.

OK, that's all from me for today. (I'm going to log off and spend the rest of the day reading.)

P.S. Some stuff I'm polishing up to send you soon...

An essay on what most people get wrong about launches (coming tomorrow)
My personal philosophy on the best & worst travelers I encountered during my honeymoon
The math behind making $100k in a day
A step-by-step tutorial on my favorite launch template

One of the above doesn't fit, but … it's my business!