By the way, I've been getting a few questions about Call to Action, which I want to answer here.
"WHAT'S THE DIFFERENCE BETWEEN CALL TO ACTION AND ZERO TO LAUNCH?"
First, we built both of these programs to work together.
Zero to Launch helps you launch an online business, including finding an idea, creating a product, launching a website, and selling your product.
Call to Action helps you go deeper into copywriting, including more sophisticated copywriting examples and techniques than we included in Zero to Launch.
"WHAT IF I DON'T HAVE A BUSINESS YET?"
Call to Action was created for business owners and freelancers. We can help you improve every aspect of your copywriting — your emails, blog posts, sales pages, even your personal emails — and double your business in 18 months.
Remember, copywriting is the first thing people see. Not your products or history or academic background. They see the words on the page. Copywriting matters.
If you don't have any idea what business you want to start, join Zero to Launch. But if you already have a product and the backend systems in place, and you want to add rocket fuel to your first launch, then Call to Action is a great investment.
"CAN I USE THIS COURSE TO BECOME A PROFESSIONAL COPYWRITER?"
Call to Action will teach you copywriting. The course includes lessons, templates, examples, breakdowns, and even cheat sheets to help you write your own copy as fast as possible.
However, please read this closely. If your goal is to become a professional/freelance copywriter, Call to Action does not include the business side of freelancing — how to find clients, how much to charge, or how to package your services. For that, we recommend adding Earn1K, our specialized course on freelancing.
If your goal is to become a professional copywriter, pairing Call to Action with Earn1K is a powerful combination. Earn1K is currently closed. If you are interested in learning more about it, click here to sign up.
"HOW MUCH TIME WILL THIS TAKE?"
We recommend 5 hours/week. Of course, the more time you put in, the more you'll get out.
This course is experiential, so you won't just be reading and watching videos. You'll be writing copy. Please be prepared to write, rewrite, and edit.
By the way, we know that you may have to "pause" the course if you need to take a break — whether it's vacation, holidays, or just life getting in the way.
That's why Call to Action comes with lifetime access. Use it when you're starting your business, then come back and revisit the advanced lessons when your business is generating $50,000+/month. We've included insights at every level.
"WHAT IF I SELL A PHYSICAL PRODUCT? OR I'M A FREELANCER?"
Call to Action is designed to help you succeed no matter what business model you use. Most of my students sell online products, which I recommend. In my experience, it's the most profitable, scalable, and maintenance-free business model. But Call to Action will help you sell anything from a baseball card collection to graphic design services, and everything in between.
"WHAT IF I'M NOT A WRITER?"
You can read the original 2004 posts from my blog — they're all online in their original form. Go look! They're not very good.
Writing is a skill — one that we can teach you. You don't need to be the world's best writer … you just need to write in a way that connects with your audience.
Not by following some tired, cliche "copywriting formula." Not by focusing on the minutiae of 56 Headlines You Must Use (which everyone else uses, too). But by taking your message, which you already know, and crafting it in a way that reaches out and grabs your reader.
Call to Action will show you how we do it at the multimillion-dollar level, and how you can start today. You'll learn everything from blogs to emails to sales pages. The course includes lessons, templates, examples, breakdowns, and even cheat sheets to help you write your own copy as fast as possible.
