Breakthrough Launch (now available)

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Hi Candidate,

After over 2 years of development, 10+ years of experience, and 100+ launches (no, that's not a typo) — it's finally here.

I'm thrilled to announce that my course on how to build a 7-figure launch machine is now open.

This is the ONLY course that gives you the complete blueprints to our 7-figure launch machine — all of the launch strategies, sales tactics, step-by-step systems, proven benchmarks, and hard-won secrets behind our success.

Start here

Whether you're ready to run your first 5-figure launch … or you want to create a 6- or even 7-figure launch, we will show you exactly how to do it.

To create the material in Breakthrough Launch, we dissected every step in our launch process. We looked at all of the launches we've created over the years — over 100 in all — to discover the driving strategies and the subtle insights that create a profitable launch.

We conducted deep analyses of some of our best and most original launches. (Those funnels — and our analyses — are included in Breakthrough Launch.)

And finally, we pulled together every internal tool and benchmark our team uses to create and launch winning funnel after winning funnel.

Let's get specific about everything that's included:

The complete Breakthrough Launch system. No matter what industry you're in, what your price point is, or how much experience you have with launches. We'll show you how to build winning launches without burning yourself out — or your audience.

How to add 53% extra revenue to your launch — every time. We included detailed breakdowns of all of our proven Launch Amplifiers. (See Module #3.)

Never-before-shared templates, worksheets, and checklists in our four Breakthrough Launch vaults. Each module of the course comes with a full vault of handy guides and resources to make implementing the material fast and easy.

Clear, thoroughly tested benchmarks. What open rates, click rates, and conversion rates should you expect? How should you measure upsells, webinars, affiliates, and other popular tactics? How many sales should you expect on each specific day of your promotion? Stop guessing. With our benchmarks, you'll know where to focus and when to move on.
Detailed funnel teardowns. Full analyses of sales funnels I created that have generated millions of dollars. In-depth copy critiques from different industries so you can see the launch strategies that worked and the ones that didn't, and use the winners to increase your own sales.
Complete, swipe-ready, proven emails and funnels. We included a hand-picked collection of funnels — in their entirety — for your study, reference, and inspiration. Never get stumped by the blank page again. (Full list of funnels in the IWT Swipe Library is here.)

Sales psychology & advanced launch strategies. Breakthrough Launch gives you launch templates and tested tactics — but we didn't stop there. The course also digs deep into the psychology behind authentic sales. Learn how to stand out from your competition and keep your followers listening to — and buying from — you.

Click here for the full details on the course

I created Breakthrough Launch to help you make the most of your business…

It's proven over 10+ years and 100+ launches. You get the best and most profitable results from all of that testing.
It's backed by a 100% iron-clad, money-back guarantee. You can try the entire course at my risk.
And it comes with lifetime access. You can use this to improve every launch and every email you ever send, for the rest of your life.

Everything about launches that I've learned, tested, and perfected is packed into this course.

And now it can all be yours.

Breakthrough Launch closes this Friday at 11:59pm Pacific.

All the details are here:

Join Breakthrough Launch today.

P.S. If you're wondering about the difference between Breakthrough Launch and Zero to Launch, rest assured — all GrowthLab products are designed to be helpful on their own and in any combination.

If you already own one, there's no risk in joining another. They will support each other and accelerate your growth.

Breakthrough Launch shows you how to create, optimize, and run profitable product launches.
Zero to Launch shows you how to start and build your online business.
Call to Action teaches you how to write better copy.

If you want to create profitable funnels — and build your own 7-figure launch machine — then I recommend you join Breakthrough Launch.

P.P.S. I'll be emailing more about this course this week. If you're not sure if you're ready for launch training, I recommend you check out the product page. I included benchmarks to help you decide. My student support team is available to answer questions via that page as well.

Of course, once you join, you'll have access to everything and you're protected by my 60-day money-back guarantee.