And even if they do get a client for $8/hr, their clients are the worst — asking for endless revisions, expecting free work, and nickel-and-diming at every turn.
Meanwhile, other people with the same job title get amazing clients while commanding 10X or even 100X what their competitors do.
What's the difference between running a premium business and begging for D-list customers?
Most people have it in their heads: These people are better than me.
Maybe they are — so far. But they aren't 100X better.
Because after a certain point, skill isn't the #1 reason they're able to get the best customers, command the highest rates, and have people lined up to pay them.
They're just operating at an advanced level — and you can catch up to and surpass them with the right roadmap.
That means anyone can replicate the skills, advanced strategies, and psychology to 2X, 5X, or even 10X revenue.
One of my students 7.5X'd her business using several advanced strategies and a 5-figure proposal I shared with her. One of her biggest wins came from increasing average order value from $800 to $6,000 — a 650% jump in revenue from each client.
You can do this, too.
Think about it: Your clients already pay you. They want to work with you. But how often do you work on one project … then invoice them and move on, never to work with them again?
Imagine if you could turn the average client into recurring business. What would that look like?
- CLIENT A: $500 project. You invoice and never speak again.
- CLIENT B: $500 project, then add a $100/month recurring service. After a year, that client is worth $1,700 — more than 3X what you would have gotten. Now what if you could do this scalably, so you wouldn't even have to do the recurring work? And you could do this for 5 clients? Or 10?
What would it mean to have 5X the number of clients at 3X the value?
It's possible to double your revenue without getting a single new client — just by creating recurring revenue.
How to raise your rates ... and educate your clients on why you're charging at the top of the market.
It's easy to 10X your rates — just add a zero to every proposal. The hard part, of course, is getting clients to sign.
The secret? Educate them.
Nobody will pay you as much as you deserve, until you educate them on why you're worth it.
I'll show you how. Today, I want to gift you this video on how to move beyond mediocre clients and increase your earnings. It walks you through how I think about this challenge (4 minutes):