Candidate,
I was channel surfing over the weekend and I noticed something interesting.
Six different channels were running 4-5 hour blocks of shows...
...ALL ON MAKEOVERS!
Business makeovers, house makeovers, style makeovers, weight loss makeovers, kitchen makeovers...
People LOVE makeovers. When you notice a pattern like this, dig in. Why are there so many makeover shows? What's the psychology behind why people love it?
The answer is this: We love to see the before and after. Not the work that went into it (ZzZzzzz), but the "bad" before and the "amazing" after. TV producers intuitively get this.
Usually, I tend to love the middle area — the process, the work, the systems, and habits.
But I remember once putting together a before-and-after video ... and people LOVED it.
If you're curious, check it out: This is the "before and after" video I did with one of my star students, Chris Clark.
Watch the way he talks at the beginning of the video … versus the end. All just a few minutes apart.