Steal this 5-figure proposal

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Candidate,

A few years ago, I was testing strategies and scripts for a course that takes students from a couple thousand a month to 6 figures a year.

We studied and perfected systems for every stage of business growth — from the psychology of moving up the value chain, to optimizing revenue, automating and outsourcing, and more.

I discovered that people making 6 figures or more don't get there by accident. They follow a specific process to become trusted, high-dollar advisers.

Let me show you a few of the differences between average business owners and 6-figure business owners:

AVERAGE BUSINESS OWNERS:	6-FIGURE BUSINESS OWNERS:
"I need this customer."	"My time is valuable. How can I qualify them — and make it easy for them to qualify me?"
"They should understand how valuable my services are without me asking."	"I'll give them a speedy overview, then break down exactly what they'll get."
"How can I convince them to sign up?"	"What's in it for my clients or students? What benefits will they get? How will it solve their problems, boost their revenue, and make their lives easier?"
"Maybe I should lower my price so they don't choose the competition."	"I command a premium because I'm a trusted adviser. If they're good clients or students, I know they'll be eager to pay because I've included plenty of proof that A) I'm the right person for this job and B) Other people trust me."

Do you see the difference between the two?

Trusted advisers always go the extra mile and always put their customers first.

Let me give you an example. I'll walk you through a real proposal a designer sent me that resulted in a 5-figure project. (The lessons here apply whether you sell products or services.)

I've never shared this outside my advanced course. But I think you're ready for it, Candidate.

Let's break down how this proposal made me eager to spend 5 figures:

WHY THIS WORKS: Decision makers — aka, the people who pay you — are busy. I love this overview because it gives me a quick recap of the project, including what I'll get, how long it will take, and what's included.

There's also an advanced technique hidden in this overview.

See, as you move up the value chain, you'll want to move toward billing on a project basis. The last two sentences of this proposal are carefully crafted to explain the benefits of paying by the project instead of by the hour. (Yes, they're even selling me in the overview!)

***

Okay, next section:

WHY THIS WORKS: Whoa! This contractor took the time to find out exactly what I wanted ... and they relentlessly focused on it.

In sales writing, one of the first things you learn is WIIFM — "What's in it for me?"

These project goals are a perfect example:

GOAL: "[Make] it easier for customers to opt into lists ... and easier for products to be sold."
BENEFIT: YES! Of course I want more sales!

GOAL: "Create a stronger brand experience."
BENEFIT: I've worked hard to build IWT, and it hurts my credibility and brand when sites look totally different.

GOAL: "Increase brand value."
BENEFIT: Make sure people trust me and my site (especially important since I picked the scammiest sounding website name ever back in college).

The funny thing is, anyone could write a proposal (or sales page or website) that tells me how I'll benefit if I choose them.

But almost nobody does. They're too busy focusing on technical details and benefits for them.

Good news for you: Follow the approach above and you'll instantly stand out — and be able to command premium rates.

***

WHY THIS WORKS: This is only an excerpt of all the deliverables in the proposal. But already, look at how different this is from many proposals:

I can see at a glance everything the contractor is doing for me
They're specific, so it's easier to see the scope of their work
They prove they deliver more value, which makes me more likely to hire them instead of a lower-priced competitor

***

WHY THIS WORKS: I want to see exactly how this project will work — including what happens in each stage.

This contractor did a great job of explaining why each phase is important — and eliminating the dreaded, "Do we really need this part, or can we cut it?"... a sentence that can cost you thousands.

There's something even more subtle happening here, though: They're educating me on the value they deliver.

Think about your business. How many things do you do behind the scenes that are a huge help to your clients?

Do they even know you're doing them — or why and how it'll benefit them?

Once you spell this out, everything changes. They'll have more respect for your work and expertise, and they'll notice that none of your competitors are doing this extra work (or at least, they aren't telling them about it).

***

This proposal took it a step further and even pointed out the exact areas they'd get to work on:

WHY THIS WORKS: They identified areas they could improve and PROVED they knew what I needed.

I didn't even have to open my website to see what they were talking about because they did the work for me.

***

Finally, they included a list of the awards they've won and the clients who've chosen them:

How many companies would include this much proof? Almost none.

KEY TAKEAWAY: Anyone can move up the value chain — and make more money — once you know how.

These are just some of the tactics and strategies you can incorporate into your proposals to "graduate" to higher-end clients, much bigger checks, and more respect.

And your proposal is just one of many "growth levers" that can 2X, 5X, or 10X your business.

We'll cover more tomorrow.

Talk soon,

P.S. This is just a fraction of my advanced course on making 6 figures. I rarely open it to people. If you aren't already making at least $2,000/month with your clients or students, it is NOT for you.

But if you're already there and want leverage, systems, and strategies to break through your sticking points — I'll be showing you how I did it and how you can 2X, 5X, even 10X your revenue.