“Why the hell do people do this?”

Candidate, Sometimes I get a little amped up and go on a major Twitter rant. For example, here's one that started when this guy wrote me asking why his online business wasn't working. Then this happened:

Click "Display Images' to see my Twitter rant.

Are you fucking kidding me?

There's a reason why world-class athletes hire world-class trainers. Why the best chefs learn through apprenticeships. Why even the most gifted musical prodigies seek out famous music teachers.

Successful people invest in their success.

They don't just wake up and pick up a violin. And they certainly don't just magically launch an online business one day.

Top performers make a point to learn from the best. They don't waste time trying to "figure it all out" themselves.

And they put in the time, money, and effort it takes to become successful. They don't half-ass it.

I didn't always understand this. A decade ago, I sneered at the idea of paying thousands of dollars for help building my business. I heard about copywriters who charged $13,000 and thought, "Ha! What a scam!"

But as time went on, and my progress stayed slow, I realized I wasn't going to get to where I wanted to go unless I invested seriously in myself. And that meant putting in the time, money, and effort to learn from the best, and follow in their footsteps.

I paid a world-class business expert (who had a stellar reputation and had already taught me a lot through his books) $25k/year to meet with me once a month. It was easily one of the best and most profitable decisions I ever made.

If you're serious about building a successful online business -- one that lets you share your passion with the world and earns you money in your sleep -- why wouldn't you want to learn from someone who's already done it for 12+ years?

Why wouldn't you give yourself every advantage to success?

Click here to join Zero to Launch and invest in yourself.

I know how scary that investment can be. That's why I wanted to take a moment and show you how Zero to Launch -- my "playbook" for building a highly profitable online business from scratch -- is a safer, smarter, and more affordable investment than you might have thought.

How you can afford Zero to Launch

Re-frame "Cost" vs "Investment"

The guy who inspired my Twitter rant only sees one thing when he looks at other courses -- the COST.

But the most successful people look at courses and education as an INVESTMENT. They look at the VALUE they get for their money.

When I paid $25,000+ I knew the cost was high...but I knew the value was higher. And I could use what I learned for years, decades...forever. Paying a one-time fee was a no-brainer.

If you think about the value, how much could Zero to Launch be worth to you?

For Erin, a fitness instructor and Zero to Launch student, it allowed her to earn more in two weeks than she had made in the previous year.

"The sales we did in those two weeks were more than we had done the whole year before" - Erin Stutland, Zero to Launch graduate.

How much Zero to Launch can earn for you

How much Zero to Launch can earn for you Have you ever wondered how much your online business could generate? Most people just blindly think about what "success" looks like. But what about the ACTUAL numbers?

Look, I'll show you.

I created a calculator to show you EXACTLY how much you could make with an online business. Click and see for yourself. The numbers will startle you.

I made it fully adjustable, so you can choose if you'll launch a "baby" business, an intermediate business, or even a highly advanced business.

You'll be amazed.

Click here to try the calculator for yourself →

Easy payment plan

I want to make joining my Zero to Launch course a no-brainer. That's why I added a 12-month payment plan. That brings the investment down to less than $10/day.

Think for a second about the money you spend each month. Is there money you're wasting on things you don't even care about, that could be used to invest in yourself? In your ability to earn more and live the life you want through your own online business?

100% money-back guarantee

You don't have to decide today if Zero to Launch is worth the investment. The course comes with my 60-day, risk-free, money-back guarantee. You can sign on for the payment plan, try the entire course, then decide if it's right for you.

My business and reputation, which I've built over the past 12 years, has come from delivering results for my students. If you put in the work and don't get the results you want, email us for a full refund.

Your other options:

Who are we kidding? Zero to Launch isn't your only option. What else could you do?

Top-tier MBA: $150,000 (btw, not designed to help you start an online business)
Business Coach: $10,000-$25,000 (No guarantee. Some are great, some are quacks)
Do-It-Yourself: Sure, you could do it. To show you what's involved, let me tell you how I grew my business: Building IWT cost me millions of dollars in technology, staff, and learning. I read thousands of websites, courses, and books, and sifted through some very good advice and tons of junk. How much would it be worth to save those years of sweat and tears? (Also, if "do it on your own" was viable...wouldn't you have done it already?)

Keep in mind you can't get a refund from MBA or business coach.

With Zero to Launch, you can take the ENTIRE course and then decide if it's right for you with my 60-day guarantee (I'll even eat the credit card processing fee).

I'll always be honest with you. If you genuinely can't afford the course, do not join. If you have credit card debt, do not join.But if you reflexively respond to any new opportunity with "I can't afford it," it's time to radically change the way you approach investing in yourself.

The course closes this Friday, at 11:59pm Pacific.