How to make software without code | The benefits of cause-driven marketing | ATO's tax time tips | We're the voice, and we understand it | And more ….. Tuesday, June 18, 2019 View in browser Australia's go-to publication for small business news, analysis and advice. TAX // Franking credits trap: Businesses warned to plan ahead this EOFY to avoid "tax leakage" "You'll never be able to frank at that percentage ever again." RETAIL // "Recession proof": Booktopia beats the retail blues, looking for $300 million in five years "When things get tough people read to reinvest in themselves – it's a very resilient industry." SUSTAINABILITY // Al Gore: Artificial intelligence will lead the "sustainability revolution" "The young people in my country and in Australia are demanding a better future." MARKETING // Ditch the status quo: Ten signs it's time to change your marketing approach It can become very easy to get complacent about your marketing strategy, especially when your business is not suffering. STARTUPS // Flu-diagnostics startup Ellume raises $5 million as it gears up for IPO "I never imagined that I would be taking a company through to IPO on the ASX." SPONSORED BY AUS LANDING PADS Surviving Shanghai: Prepare your business for China in 90 days How to steer clear of myths and conflicting internet research. OPINION // Developing without coding: Our robot chickens are coming home to roost They're powerful, they're accessible and they are a glimpse at the future. MARKETING // Not just hype: How to link your business to a cause without faking it Here are a few dos and don'ts when aligning your brand with a charity or social cause. YOU'RE THE VOICE // Humans are better than robots at recognising speech, and that's unlikely to change Imagine a world in which Siri always understands you, and Google Translate works perfectly. Now keep dreaming. SPONSORED BY BENDIGO BANK Director of Smart50 award-winning business Tentworld says equipment finance played a role in the company's growth Investing in upgrading and acquiring equipment boosted its operational efficiency. THIS TIME LAST YEAR // "Sham operation" which sent SMEs fake domain name renewal letters fined $2 million by the ACCC "Small businesses are particularly bad at managing domain name renewal." Update your subscription preferences Copyright © 2019 Private Media Pty Ltd, publishers of SmartCompany. All Rights Reserved.