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| International insights | | Ever wondered what it would be like to launch your business internationally, but not really known where to start? Have you tried to reach out to distributors overseas but to no avail? What about trying to find just one contact to help get you through the door?
You're not the only one. In the first of edition of SmartCompany's 'International insights' series, brought to you by the Australian Landing Pads program, we look at businesses that have made the right connections to successfully launch internationally. | | | |
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| Distribution deals the best way to get in front of international customers | Local success doesn't always translate into automatically succeeding when you launch your business overseas. This small business from rural New South Wales learned this the hard way, when all of their emails to overseas distributors went unanswered. So how did the Landing Pads program put them in front of distributors and set them up to now service all of Europe?  | |
| What's it really like inside Shanghai's growing innovation hub? | Expanding successfully into China can be a real challenge, especially if you don't understand how to manage some of the cultural differences. Tenderfield senior executive Brian Pong says participating in a 90-day residency in Shanghai set his business up for success. SmartCompany spoke with Brian about his experience and how he thinks other businesses can benefit from the program. | |
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