| | | Candidate,
This is one of the most psychologically fascinating comments I've seen in a long time: | | | | | | Click "Display Images" to see Adam's comment. | | | | | | Truly haunting, because why would our minds do this?
Let's dig into the psychology of taking a leap and betting on yourself.
When I first announced Zero to Launch, I asked everyone if they were interested in starting an online business. 96% of readers want to start an online business. | | | | | | Click "Display Images" to see the breakdown. | | | | | | We read blog posts about it. We think about what life would be like if we had a business that let us share our passion with the world and generated income even while we're out. We could set our own hours...work from home (or a coffee shop)...buy a round of drinks for our friends, or even send them an unexpected gift, and never worry about the cost.
We WANT an online business.
So when presented with the opportunity to follow a step-by-step system that's delivered proven results and learn exactly how to build our own online business, something very peculiar happens.
Doubt sets in.
There are 3 fascinating ways this doubt manifests itself.
Doubt #1: What-If'ing
We start by questioning whether this is right for our special situation. - What if I don't have a business idea?
- What if I'm not an expert?
- What if I don't have a website?
- What if I live in ____?
- What if I try this and don't follow through?
| | | | | | | | All of these are powerful and very real emotions. But they're not valid reasons to avoid starting an online business.
Notice that even though I've answered those questions repeatedly (Zero to Launch does help you identify a business idea, even if you're not an expert, and on and on), our mind still drifts back to What-If'ing!
"Yeah, I know Ramit says Zero to Launch will help me find an idea, but what if..."
The truth is, everyone who's created something valuable -- whether it's an online business, a work of art, even a great speech -- faced doubts like these. The difference is, they trusted themselves enough to acknowledge these doubts, then set them aside and took action.
Doubt #2: Slicing the Pie
The next doubt is the easiest and most obvious: We say, "I can't afford that."
This is the equivalent of saying, "I'm too busy to do ___," when in reality, we all have the same 24 hours in a day.
"I can't afford that" is a phrase that's easy to fall back on. And if it's true -- if you really cannot afford Zero to Launch, or if you have credit card debt -- I respect that. It's a substantial investment.
But consider three things: - I added a 12-month payment plan to make this program as affordable as possible
- Don't just focus on COST, focus on VALUE. What if you could make $50,000? $100,000? More? (In fact, I have a calculator showing you exactly how much you could make)
- The cost of missing out. Notice how the last time you invested in something, you took it seriously and followed through? What about the last time you didn't invest? Did you do anything with it?
| | | | | | | | Your financial situation matters. But it's too easy to fall back on "I can't afford it." Instead of saying, "I can't afford this," if you genuinely want to start an online business, reframe as "How can I afford this?" Instead of spending money on "wants," what if you decided to invest in yourself to build an asset that will grow over time?
10 years from now, would you look back and thank yourself?
Doubt #3: Alibi Hunting
This is the most curious one of all.
I discovered this phenomenon years ago, when at the end of a webcast, people would ask 15 questions, all increasingly obscure: "Does your course work for people who live in Europe, but only have 3 hours free on Tuesday afternoons, but not on the Sabbath, and also not on the 4th of July because I like taking my cats for a walk?"
"Um, no," I would say, "my course probably can't help you."
"SEE!" they would say. "I KNEW IT. I knew this course wouldn't work for me."
They were hunting for an alibi to use to not take action. And once they found an obscure reason not to join, suddenly they felt liberated to justify their inaction.
This is Special Snowflake Syndrome in its most devastating form: It lets us remain stagnant, then rewards us for staying stagnant because, of course, nothing can help us and our special situation.
Top performers take a totally different approach: They say, "Look, I know no course can be 100% perfect for me. But if I trust this material works, and I believe in myself, I'll make it work no matter what."
You won't build an online business overnight
It's so easy to think about all the what-ifs that you get overwhelmed. But my business wasn't built overnight. When I started, I wasn't an expert. I knew nothing about online business. I didn't even realize I should build an email list for years. Look how ugly my first site was: | | | | | | Click "Display Images" to see a snapshot of my old site. | | | | | | I made every mistake -- except one: not getting started. I jumped in, I tried things, and I learned from my mistakes.
The successful Zero to Launch students do exactly the same thing. They start, they make mistakes, but they still grow their online businesses.
If you're curious, check out some of their successes -- as well as their fears and failures: | | | | | | | | 8 weeks from now, you could be well on your way to having a successful business -- just like those people. Just imagine how far ahead you'll be vs. the people who didn't do anything at all?
There are things in life that you're never really "ready" for. You'll never be truly ready to have a child. You'll never be ready to get married.
But you still do it.
You don't have to be ready. You don't have to be perfect. You don't even have to be sure.
But you do have to take the leap of faith in yourself. | | | | | | | | 
-Ramit | | | | | | | | P.S. It's normal to have doubts -- I felt it myself when I started. That's why I include a remarkable 100%, 60-day money-back guarantee. Try the ENTIRE 8-week course, following my specific action steps, then decide if it's right for you.
Remember -- Zero to Launch closes on Thursday at 11:59pm Pacific. You have 60 days to try the material, but you have to join now because I'm closing the doors soon.
See what makes Zero to Launch different from the other courses out there | | | | | | |
