Small business survives cabinet reshuffle | Canva's data breach | Forget gender quotas

The FWO's recent regional blitz | The humanisation of pets is big business | Are you delusional? No? Then stop listening to customers | Redefining diversity | And more ...........................

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Monday, May 27, 2019 View in browser Australia's go-to publication for small business news, analysis and advice. POLITICS // Small business survives Morrison's cabinet reshuffle and Michaelia Cash emerges with additional sway "Very pleased to see Senator Cash back." PUBLIC RELATIONS // "Marketing fluff": What businesses can learn from Canva's data-breach response "Put in place the necessary safeguards." LEGAL // "Unacceptable": FWO recovers $580,000 in regional blitz Accommodation, hospitality and retail were targeted as high-risk industries. GROWTH // From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends "People are willing to spend as much on pets as they would on themselves." STARTUPS // Aussie entrepreneur calls on men to end gendered mentoring and close the women-in-leadership gap "I don't have all the answers … I am, though, thoroughly committed to the journey."   SPONSORED BY AUSTRADE Getting face-to-face meetings with international distributors requires more than just an email The internet can only get you so far.   OPINION // Forget gender quotas: It's time to review your definition of diversity There is an often overlooked part of the equation. STRATEGY // Are you delusional? If you are relying on customer feedback, prepare to be misled How can you refute the words of your customer? OPINION // "But what about your kids?" Life as a woman in business married to a stay-at-home dad "Society tries to push my household away from the narrative we have created." SALES // How to sell better in uncertain times Here are some tips.   SPONSORED BY AHRI Take part in shaping the future The future is more vitally human than ever: the learning of today will be the knowledge of tomorrow. Take part in an immersive experience designed to shape human capital management for the future.   THIS TIME LAST YEAR // EBay Australia's sneaky tactic to protect its patch from the Amazon invasion "Competition is healthy." DISCOVER MORE: TAX MARKETING TECHNOLOGY PROFILES   Update your subscription preferences Copyright © 2019 Private Media Pty Ltd, publishers of SmartCompany. All Rights Reserved.