A behind the scenes look at how Making Money Simple came to be.
| | | | | | One of the trickiest things about personal finance is the sheer number of choices. It doesn't matter the details of your specific situation – we all face countless decisions and each option comes with a lot of underlying complexity.
Wading through choice after choice is not easy to do, especially on your own. Consistently making the best choices becomes exponentially more difficult. As a result, most people struggle to figure it out. We face endless obstacles, too. The human brain isn't hardwired to think rationally about money decisions; advertisers subtly follow us around the Internet (and even our homes) to strategically encourage us to consume; Wall Street spends billions of dollars convincing you to take actions when you shouldn't; and nobody receives a formal personal finance education led by a knowledgeable (and unbiased) expert. It's little wonder that so many people struggle to understand where to start and what to do with their money. These are some of the reasons why I wrote Making Money Simple: The Complete Guide to Getting Your Financial House in Order and Keeping It That Way Forever, which is coming out on April 2nd. Many people have asked about how and why I wrote Making Money Simple, so I wanted to share this detailed look at its making. | | | | | Peter Lazaroff, CFA, CFP® is the Co-Chief Investment Officer at Plancorp, a multi-billion dollar wealth management firm serving clients across the country. He also serves as the Co-Chief Investment officer of BrightPlan, a digital advisor that automates customized financial plans and goals-based investment portfolios. Learn more about working with Peter here. | | | | | | |