When you're selling digital products, the first thing you MUST understand is the value of what you are actually selling. You're not selling your time. You're not selling information. You're not even selling your knowledge. What you're selling is the value of the result that you deliver. THAT's what your clients want. Think about that for a second… Let's say you're helping people improve their relationships. You must realize that people aren't buying a video course or an ebook, not even the time you spent on them or your expertise - because that doesn't mean anything to them. What they're buying from you is the RESULT that you're going to deliver. Here's what I mean: As I'm writing this, I've been married for 12 years to the greatest woman on the planet. We just had a baby boy this October. Everything in our relationship is awesome. But I can tell you this… If she and I were having problems… If our relationship was on the rocks… And I went to see a marriage counsellor… I'm not thinking about buying an hour of that person's time! I'm thinking about saving my damned marriage! That is LITERALLY all I care about. That's what I'm really buying. So you have to ask yourself, if you're giving people the principles that can save their marriage… What is that worth? I don't know about you, but to me, that would be priceless. Think about it… If you can take someone who is about to lose the love of their life and turn that situation around, what is that worth? It's priceless. So you MUST understand the value of what you're really selling… You're not selling an E-book. You're not selling a video course. You're not selling any of the things you think that you're selling. What you are really selling is a specific RESULT. And that's the REAL value of information! It can help you transform lives and make a whole lot of money - FAST. To do this, you could build your own digital product and figure out how to sell it. Or, you can let me and my team do all of that FOR YOU: Click Here To Watch Video It's your time, Dave |