What he's really saying is, "Am I too advanced for this?"
If it's not already obvious, I doubled down on option #2, learning. In fact, I still buy books and courses from people who make a fraction of what IWT generates. I'm talking about $10 books and $5,000 courses, even though my business has continued to grow! I never think I'm too advanced to learn from anyone.
This week, we have new Endless Audience members who already generate hundreds of thousands of dollars. Why do you think they joined? They could sit back and continue generating lots of revenue -- but they know there's a limit to how far they can go.
The best always invest in themselves. Even LeBron James practices the fundamentals (dribbling) every day.
Humility -- even when you get to the multimillion-dollar level -- is incredibly rare. You won't see many other people talking about this, because it's easier to write a blog post about 87 productivity hacks to take back your week.
But the humility to keep learning is what fuels the very best -- the ones who sail past the wannabes and actually grow solid, profitable businesses.
SURPRISING REVELATION #3:
FUN
I always laugh when I see these 87-point principles of how you should optimize your business.
Can you imagine if we used the same techniques in the real world?
"OK, Jimmy, this is a playground. Remember what we talked about? First, I want you to take 3 laps. Then, twice on the monkey bars. ONLY ONCE -- this is important! -- only once down the slide! Then repeat 27 times."
It's totally ridiculous. Sure, we can guide kids on how to use the monkey bars once or twice, but then we just let them play...and we watch them come to life. No formulas. No strict rules. A few guidelines, then let them explore.
Do you see how this is true in business? In fact, do you see how this is true in this very email? I could have given you "15 steps to having fun," but instead I used a metaphor we all understand -- children playing. Why do you think it connected so deeply?
What if you didn't have to play in the same sandbox as everyone else? What if you could use examples, metaphors, stories...and your customers would actually look forward to hearing from you?
When you focus on the stuff that truly connects with your customers, everyone else will be scrambling to understand what you're doing.
But it doesn't matter. Because you and your customers will have built a tight, profitable relationship...and that's something nobody can ever take away from you.
Ultimately, building an audience that trusts you is very simple. You create high-value content and you treat your customers like people.
But the subtle twists are where the magic is. Not the beat-them-over-the-head, used car salesman mindset. Just 3 subtle twists.
First, you can have the best product, but that doesn't matter if no one can find you. So you better have a system in place to keep new leads coming in the door.
Second, sounding the same as everyone else is doom. Write a single page. Ask your friends to look at it compared to 3 competitors. Can they tell the difference? If not, all that effort you put in to find those leads is useless.
Third -- I love this one -- doing this right pays you again and again. This isn't easy. Anyone who tells you it is is lying to you. But once you've got it down you can put 70% of the hard stuff on autopilot. Frontloading the work lets you "lock in" those gains for years to come.
So, you have a choice today. I'm not going to beat you over the head telling you 462 reasons to join Endless Audience.
I could tell you how it's different than any other course on the market. I could also show you the dozens of strategies we used to stand out in some of the most competitive markets in the world, including personal finance, careers, entrepreneurship, and even fitness.
But there's really only one thing that matters.
You're reading page 6 of this 1,500+ word email on a Friday afternoon.
I'm not yelling or using tired old scarcity tactics. In fact, even if you don't buy, that's fine -- I'll still continue to send you free material that's better than anyone else's paid stuff.
Sure, you could try to do it on your own. Do what most people do. Get a couple books and give it your best shot.
But the way I think about it is...once you've decided to build a business, wouldn't you want to give yourself every advantage?
Wouldn't you want to know how to stand out among a litany of identical competitors...and play a totally different game?
And when you've made the decision to learn, wouldn't you want to learn from someone whose work you're reading right now?
If so, I'd like to welcome you into Endless Audience.
