10 years ago, websites were the greatest things since sliced bread. You could just put a website up to promote your products or services, and if you did right, you could put in a dollar in advertising and generate 2 or more in sales. But over the last 10 years, competition has gotten stronger. Millions of new websites are popping up everyday, add costs online are going through the roof and the same website you would put a dollar into ads and get two dollars back out will now lose you money on every single sales. It's time to face it. The era of websites is OVER. In some markets they're dying a slow death, and in others, they're already DEAD. It doesn't matter how much money you spend, how well you design them or what you do now… A dead duck is a dead duck. That's the bad news. The good news is that just like how CDs replaced cassette tapes when they died, and DVDs replace video tapes, the website has been replaced by something MUCH, MUCH more powerful. And the harsh reality is that online business that DON'T make the change will be left behind. Unless they want to end up like Blockbuster and Kodak, they MUST adapt to the new trend and make it their own. I'll tell you all about it in tomorrow's email, so stay tuned.
It's your time, Dave P.S. You can see the evolution of the website in action here: Click Here To Watch Video |